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Apple, NBC making concessions in return to iTunes

updated 03:55 pm EDT, Tue September 9, 2008

Apple/NBC iTunes deal

Both NBC and Apple have made concessions in the former's return to the US iTunes Store, observers note. The first of these may be variable pricing, such as a higher cost for HD versions of TV shows. Apple is charging $2.99 per HD episode, instead of the standard rate of $1.99; it is not known if this was the result of pressure from NBC however, as Apple has long charged $1 more for HD movie rentals on an Apple TV. What is known is that back-catalog shows -- such as Miami Vice and The A-Team -- are being priced at 99 cents, whereas Apple's original deal with NBC would have called for the regular rate.

NBC's concession appears to be marketing, as the network says iTunes is now a part of its plans for promoting new fall shows, in the same way as its Hulu streaming service. Both Hulu and iTunes will get select shows in advance of their broadcast premiere, like episodes of Knight Rider, My Own Worst Enemy and Kath & Kim.

by MacNN Staff




  1. apple4ever

    Joined: Dec 1969


    IE Apple won

    This really sounds like a complete win for Apple. DUH HD shows are going to be more expensive. And NBC got variable pricing- the old shows are cheaper.

    Guess NBC realized just how much money they were losing to piracy by getting off the iTunes store.

  1. Guest

    Joined: Dec 1969


    What happened to Hulu?

    I thought iTunes was obsolete for you NBC?
    I thought iTunes did nothing for you?
    I'm usually not the I-told-you-so type... but.


    Just couldn't resist the compulsion to s**** your loyal viewers for the hope of inflated ad revenue, could ya.

  1. chas_m



    HA HA!

    As predicted by myself and many others in these forums, NBC CAME CRAWLING BACK.

    I believe that makes us smarter than the network heads, but frankly looking at most of what they do, that's no surprise ...

  1. Monde

    Joined: Dec 1969


    NBC What Asshats!

    NBC finally crowbarred their cranium from their r*****. The asshat who thought of pulling out ought to be fired.

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