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Analyst calls Sept. 9th event modest, no Macs?

updated 10:25 am EDT, Fri September 5, 2008

AmTech on Sept. 9th event

Apple's event scheduled for September 9th may be very narrowly focused, says analyst Shaw Wu of American Technology Research. Wu notes that aside from the invitation image, which clearly references iPods, supply chain checks suggest that the event will be almost exclusively iPod-focused, likely excluding the new Macs expected by other research groups such as Piper Jaffray.

Changes to the iPod lineup may also be minor, at least in comparison to 2007. Wu anticipates a "modestly redesigned" fourth-generation Nano, and a thinner second-gen Touch, which may also be cheaper while incorporating more memory. In limbo is the iPod classic, whose quantities may be on the decline, due to what Wu identifies as an increasingly niche status.

Wu argues that redesigned MacBooks are indeed in development, but will instead be announced after the 9th. The AmTech outlook for Apple stock posits a $220 price target, based on 32.5x of a CY09 EPS of $6.73.

by MacNN Staff



  1. magicbumone

    Joined: Dec 1969



    Apple does this every year. They release new iPods a week or so before the buy a mac get a free iPod promo ends. Then updated computers come later in October/November. I would like to see a September release of updated computers but if Apple does it will be after the 15th, maybe on September 23rd?

  1. svencito

    Joined: Dec 1969


    Wu has no idea

    what he's talking about. First he beats down the stock and then cheers, when the good news arrives.

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