updated 11:55 am EDT, Fri September 5, 2008
3 UK interested in iPhone
British cellular carrier 3 UK may set its sights on selling the iPhone in the future, according to the company's CEO. Kevin Russell, who has only been in charge of the company for a year, says he is very interested in the iPhone, despite the company's recent rejection of a focus on media content, mainly video. "We are quite simple -- we provide communications-based services," says Russell. "I do not see us pushing to create a whole series of revolutionary behaviors -- what I do see is us helping people to do what they do today, when they are out and about."
Any iPhone plans are dependent on O2's exclusivity coming to an end, but Russell argues that it would fill a gap in the company's portfolio. "I am not sure that we have done enough to own the content space," he comments. "If Nokia or someone else comes forward with a product [like a gaming or music service] which provides a better experience than we can provide, we need to be open to that."