updated 07:20 am EDT, Thu September 4, 2008
New Sony LCDs, projectors
Sony today announced new US additions to its BRAVIA line, including two new 1080p projectors, a 240kHz frame rate 52-inch LCD TV, and a 40 inch LCD set measuring only 9.9mm (0.4 inches) thick. The VPL-VW70 and VPL-HW10 projectors are based on SXRD and both support 1080p HD, including a native 24 frames per second rate for film. Sony claims the BRAVIA Engine 2 is new and reduces unwanted noise while enhancing the colors.
The VPL-VW70 is a step up from the Sony's VPL-VW60, offering a much higher dynamic contrast ratio of 60,000:1 and a brightness of 800 lumens. An amorphic lens can be added to change the aspect ratio to 2.35:1 for extra-wide videos. The alignment of each color's pixels can be adjusted by zone. The VPL-VW70 includes an automatic lens cover for dust protection.
Sony's VPL-HW10 is geared more for the more cost-sensitive viewer but without sacrificing the signal processing capabilities of the higher end model. The contrast ratio is 30,000:1 with a brightness of 1,000 lumens. Panel alignment adjustment is still offered, but across specific zones.
Sony's VPL-VW70 will be available in November for $8,000. The VPL-HW10 will be released this month, with a suggested price of $3500. There is stiff competition in this particular price range, with competitors such as Panasonic also having announced its AE3000U 1080p projector for the same price and the same 60,000:1 contrast.
The BRAVIA KDL-52XBR7 52 inch LCD TV features 240kHz frame rate "Motionflow" up-scaling, pushing forward a feature that many companies are choosing to include in displays. A processor interpolates extra frames in between what the source signal actually produces, claimed to smooth the motion in fast-paced video such as sports games.
Sony has also included "Advanced Contrast Enhancer" (ACE) technology to bring the contrast ratio up to 80,000:1 and BRAVIA Engine 2 processing to bring all input signals up to 1080p. Four 1080/60 24p HDMI inputs are provided, two 1080/60p HD component inputs, a 1080/60p PC input, and an Ethernet port.
The TV is compatible with any BRAVIA Link components, including an optional internet attachment that allows direct viewing of streaming content such as You-Tube. The KDL-52XBR7 will be available in December; however, no pricing has been given.
Sony's KLV-40ZX1M is based closely on its European counterpart and achieves a thickness of just 9.9mm despite a screen size of 40 inches. HD resolution of 1080p is supported with an edge-lit, wide color gamut LED backlight. Motionflow technology converts signal frame rates up to 120Hz. The monitor also offers BRAVIA Engine 2, one HDMI input, and BRAVIA Wireless Link that will allow HD transmission without a cable.
Four full range speakers and two tweeters are built in and give the set better audio than some all-in-one sets. The KLV-40ZX1M will also be available in December, but the price has not been announced yet.