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SoHo store flagged noisy neighbour, residents upset

updated 11:15 pm EDT, Thu August 21, 2008

SoHo store inconsiderate

Apple's SoHo store in Manhattan is getting a bad rap with its neighbors for creating an uncomfortable business environment, with supposedly irresponsible staff, high noise levels, and Apple's infamous concert-style events. According to CNN Money, complaints have been directed at the location since it opened six years ago, earning the reputation of being "the worst neighbor in SoHo." Residents are upset even with features of the building itself, saying the bright lights on top of the store shine into their homes.

Many of the issues stem from the crowds drawn in by Apple's shows and product releases. The lineups, littering and camp-outs leave some likening the area to a homeless shelter. Crowds of eager teenagers create bothersome noise with screaming and has even led to injuries, with one resident being injured by the moving throngs.

Apple employees were also cited, occupying nearby stoops and storefronts for their food or smoke breaks.

When called upon for comment, Apple officials have been silent so far.

by MacNN Staff



  1. pottymouth

    Joined: Dec 1969



    You should meet my neighbor.

  1. Guest

    Joined: Dec 1969


    From a fellow NYer...

    I'm willing to bet that the residents of SoHo were on the line waiting for a 3G iPhone just like everyone else was. What hypocrisy! Let's not forget that the people that come to the Apple Store in SoHo also bring money to other local businesses in the area. Get off the exclusivity tip, people...this is our city as much as it is yours.

  1. PookJP

    Joined: Dec 1969


    Hey MacNN

    Stick to reporting tech news. This isn't exactly a balanced piece of journalism.

  1. Guest

    Joined: Dec 1969


    It's NYC

    It's NYC you have to expect that!

  1. TheSnarkmeister

    Joined: Dec 1969


    Toughen up.

    Whine, whine, whine, you clean up a neighborhood, replace the winos and prostitutes with students and yuppies, and they still whine. If you want peace and quite, move to Buffalo. New York City is for those who can take it.

  1. JeffHarris

    Joined: Dec 1969


    CRY for them...

    These residents are the same lawyers, investment bankers, etc. who forced the local businesses and artists out of SoHo years ago.

    Now that SoHo has morphed into a goddam MALL, clogged with tourists, they should feel right at home.

    Better yet, move to the suburbs where you belong. But then, there are those pesky lawnmowers and barking dogs to complain about.

    What's a whiner to do?

  1. nativeNYer

    Joined: Dec 1969



    As a Native NYer (see my name) it's hard to believe anyone living in one of the busiest sections of Manhattan could be complaining about noise levels and crowds. Seriously, this is what NY is all about and if they can't handle it, then they live in the wrong city and/or neighborhood.

    It's a big part of the reason I live in the outer boroughs (besides the fact I don't make a mil or more each year to afford a cramped Manhattan apartment) Even if I made enough to live there I would choose not to. Way too congested and crazy!

    As for the lights shining into their apartments, good grief, get yourself some blinds!! I'm amazed sometimes walking around parts of the city and see so many homes with no blinds on the windows! I kid you not. What the h*** are people thinking?
    Just goes to show that making lots of money to live in an expensive city does not necessarily go hand in hand with intelligence. Of course, some of these "residents" are living there on mommy and daddy's bank accounts anyway, so there you go. Bunch of spoiled yuppies.

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