AAPL Stock: 118.88 ( + 1.13 )

Printed from

UBS turns to Apple analysis, predicts new hardware

updated 12:45 pm EDT, Tue August 5, 2008

UBS posts first AAPL study

UBS Investment Research, writing in its first analysis of Apple stock, says it believes that several new products may be introduced between now and June of 2009. Expected in the second half of 2008 are new iPods, which have traditionally been revealed in September; UBS notes, though, that iPods are becoming increasingly less important to Apple's income, due mainly to increased Mac and iPhone sales. Apple's margins should also stay higher on the iPhone than the iPod, particularly as cannibalization forces the average selling price of iPods down.

UBS also supports the belief that new Macs will arrive within the next few months; rumors have pointed towards redesigned MacBooks, built out of aluminum and equipped with custom mainboards. Checks by the firm also agree with the expectation of new iPhone colors for the Christmas season, though whether a red iPhone 3G is in development is uncertain.

An entirely new iPhone may be in the works for the first half of 2009, which UBS anticipates will have an even heavier corporate focus, moving beyond the basics of Exchange, encryption and remote wiping support. The timeframe may additionally see the release of Apple's rumored sub-notebook system, which UBS thinks has been delayed from a planned 2008 shipment.

The group is generally optimistic about Apple's financial performance, and is predicting $6.09 EPS off of $39.8 billion in revenue in FY09, followed by $7.25 EPS and $46.2 billion in revenue for FY10. UBS is nevertheless forecasting a lower price target than most firms at $195, a figure based on 27x of an adjusted EPS estimate of $7.20 for FY09. This assumes iPhone revenues will begin to be recognized upon sale.

by MacNN Staff



  1. 64stang06

    Joined: Dec 1969



    " believes that several new products may be introduced between now and June of 2009."

    If that's all it takes to become a stock analyst, the whole world would be rich.

  1. climacs

    Joined: Dec 1969


    cut 'em some slack

    they're new to Apple...

  1. puiz

    Joined: Dec 1969



    UBS Investment Research has been covering Apple for at least three years. Google the name of their analyst, Ben Reitzes.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented