updated 11:25 am EDT, Mon August 4, 2008
Sony Ericsson Zeemote
Sony Ericsson and Zeemote today teamed up for a hardware tie-in aimed at spurring mobile gaming. Dutch buyers of the cellphone maker's W760i Walkman phone have the option of getting Zeemote's JS1 Bluetooth joystick for free. The grip-style analog controller gives more precision than the directional pad on most cellphones and permits a class of games that are normally off-limits to feature phones, such as Tomb Raider Anniversary. Two games that support the controller are already included in the box.
The deal lasts from August 8th through the end of October but won't be the only deal or a worldwide exclusive. The current bundle is just "first of a number of deals" that are being struck that include future deals with Sony Ericsson as well as other handset makers, Zeemote worldwide sales VP Jim Adams says. No details have been revealed of any future plans.