updated 01:40 pm EDT, Tue July 29, 2008
99p rentals at iTunes UK
The UK storefront for iTunes has joined those in Canada and the US in offering discount movie rentals, Apple has announced. The site now advertises a "99p Film of the Week" program, letting people rent a single movie at a sharp discount over the normal cost of £2.49. The chosen debut movie is John Frankenheimer's Ronin, a 1998 thriller about the life of spies in a world without good, evil or the Soviet Union.
The new pricing is of course proportionately higher than equivalent 99 cent options, which if converted from US dollars would equal only 50p. MacNN cannot confirm if an HD version is available to view from an Apple TV.