Apple launches "What is 3G" international ads [u]
updated 05:30 pm EDT, Wed July 23, 2008
What is 3G TV spot
Apple has begun airing new iPhone ads around the world: the new iPhone 3G commercials feature similar aspects, but are stylized differently depending on the country in which they are aired. They feature a hand operating an iPhone 3G while a voice explains the possibilities of using newer 3G networks. The emphasis is on the speed of data transfer that the 3G networks allow, accelerating tasks such as surfing the web, finding directions and downloading -- all of which can be done "really fast". All of the ads feature the same background music and show of the same features but each show the features with country relevant information, such as using a map of Toronto for showing directions in the Canadian version or a Surf School PDF for showing downloading speeds in the Australian version.
A second variation of the commercial has also shown up in Australia; it is shot in the exact same style but features slightly different dialogue.
Thus far the commercial has been spotted under four different carriers, Rogers/Fido, TIM, Optus Australia and Movistar.
Update: Apple has posted three US-targeted TV spots on its website.
Optus Australia: Version one
Optus Australia: Version two
Movistar
TIM
Fresh-Faced Recruit
Joined: Oct 2006
What about the USA?
I spotted two different Apple / ATT Ads just like these on NBC last night.
So they are running in the USA too. Don't forget about the country you are in or mainly writing to for your audience.
And before all you people across the bond blast me for saying that... this is a ".com" site and not ".UK" so yes it is first and foremost a site for Yankees.
L8R