updated 02:40 pm EDT, Wed July 23, 2008
Red iPhone under works?
Apple may be planning to add red to the stable of iPhone 3G colors by the end of the year, rumors suggest. An article cites an "unconfirmed source" as saying that the color should arrive in time for the Christmas season, as a means of generating a spike in sales. The color would also fall under the aegis of the Product (RED) campaign, which donates a small portion of every sale towards HIV and AIDS victims in Africa.
Apple has been a participant in the Product (RED) campaign since 2006, when it debuted a red version of the second-generation iPod nano. The company now also sells red Shuffles, in addition to third-generation Nanos. The rumors of a red iPhone may be backed up by reports from before the 3G launch, which correctly surmised the existence of black and white iPhone backs, while also making references to a red one.