Apple posts best K-12, Higher Ed quarter
updated 07:05 pm EDT, Mon July 21, 2008
Apple's best edu quarter
After posting its best July quarter, showing success in retail, international markets, and overall revenue, Apple said it had an excellent quarter with education as well, seeing 25-percent growth overall. The growth led Apple to call it its best ever, and noted that both Kindergarten to Grade 12 and Higher Education markets saw unprecedented increases, bringing them to all time highs. The increases are credited to Apple's most generous Back To School promotion yet.
Apple is offering students a $299 rebate to use towards an iPod of their choosing when purchasing a Mac, including the highly-desired iPod touch. Students could obtain an 8GB Touch for free, or elect to take $299 off a 16GB or 32GB model. They could also opt for the less-expensive 8GB iPod nano.
Fresh-Faced Recruit
Joined: Jul 2008
Unfortunately...
Apple views the K-12 market as a cash cow. However, that is changing, especially in California. Unless Apple is willing to provide their products to the K-12 market at substantially reduced prices, they are going to find themselves displaced by the EeePC and Linux very quickly over the next few years.