updated 03:00 pm EDT, Sat July 19, 2008
Apple No. 10 on internet
Apple is in the top ten for both parent companies and brands, according to Nielsen Online. Apple placed 10th in the Top 10 Parent Companies/Divisions as well as on the Top 10 Web Brands for June 2008. Apple had a unique audience of nearly 50,000 visitors, averaging over an hour per person in browsing time, good for 10th, with Google leading the way (nearly 130,000 visitors, spending almost two hours browsing). Microsoft and Yahoo finished second and third, respectively, among the Top 10 Companies. Other companies of note were Ebay (7th), the Wikimedia foundation (8th) and Amazon (9th).
The same numbers helped Apple to a 10th place finish in the Top 10 Web Brands for June 2008. Google again finished first, with Yahoo taking second ahead of Microsoft's MSN/Windows Live services and Microsoft itself (fourth). YouTube, AOL and Fox interactive were ahead of Apple on the list, with Wikipedia and Ebay again just ahead of Apple.
For June 2008, more females (nearly 52%) went online, and the 35-49 age group was the largest unique audience.