The damage to the ear is equal the DB that the sound hits the ear with. be it indirect or direct. SO, these earbuds simply does not play so loud as the others?

Do it yourself - don't turn the volume all the way up!

Wow, so you can "reduce damage done to the internal workings of the ear" by letting the sound reflect from some other surface (back of the earbud) before it hits your ear?

How incredibly stupid would anyone have to be to believe this? And how much coke would any marketing douche have to sniff to come up with BS like this??

Let's just back up a bit and ask what makes them digital? Why bother disputing the rest of the "health" claims?

I love it when people state an opinion before even thinking!

First, the ear work off vibrations... the whole ear captures sounds and transfers the vibration to the ear drum; it does NOT reflex all sounds into the ear. Now, yes lot of sound does get direct tunneled into the ear drum, but in the end it’s all about vibration.

Second, if I poked your ear with a cotton swab it would hurt and could damage your ear drum, yes? Now if I poked your ear bud (the back bottom of your ear) with a cotton swab it won't hurt as much and won't damage your ear drum, right! You see PRESSURE is what damages the ear drum but DB. Now DB can and is related to pressure but more related to how loud something is... let me explain it this way, if I took a small cotton swab size air hose and put it to your ear drum and released the air, the pressure of the air can damage your ear, though the air coming out isn't loud, simultaneously, you could be standing on a pair of 18" EV (Electro Voice) speakers pumping 128db, which will be really loud but won't damage the ear drum.

I do NOT work for this company, I simple had the same idea and they beat me to the same or similar product.

I just went to their site and watched their video... Yep, I agree, stupid. I stand corrected. Not the idea that I was thinking of, so I could move forward with mine, yeah! ;-)

I must confess that I've never been one for earbuds, I typically do prefer headphones, but good headphones are expensive and quality headphones with an inexpensive price tag are hard to find. I finally gave up on finding good and inexpensive headphones that I like and switched over to earbuds. My experience with earbuds is that they are uncomfortable and fail to deliver decent sound quality, but they don't mess up my hair.
Now I have Pure Buds, it's everything I want in earbuds, mainly comfort. I have had Pure Buds for only three days now, and I don't think they've left my ears yet. I wouldn't know they were in my ears if music wasn't constantly going.
The sound quality of Pure Buds was instantly noticeable. I am accustomed to my Apple iPod earbuds, so when I heard the same song I had just been listening to, this time with my Pure Buds, I was shocked to hear new sounds in the song. I wasn't getting the full range of sounds in my music before, which upset me for a while until I realized that the problem was solved with my new Pure Buds.
The three earbud tips that come with Pure Buds are comfortable, flexible, and actually work. The full range tip is the one I use most, the sounds of every genre I listen to are much crisper.
The bass booster tip I've used least. I don't get too excited over bass like some people do, the quality of the other sounds in the music are sacrificed to make way for the excellent bass quality, which seems to be something bass junkies don't ever mind.
The surround sound tip was the most impressive for me, I watch a lot of movies and have only a laptop. Listening closer while watching Star Wars, I quickly realized how much I was missing from the movie experience.
By far, the full range earbud tip is most impressive and the one I consider the default, though other ears may prefer other earbud tips.
I would suggest the next time you buy earbuds or headphones and you don't have the money for $300 Beats by Dre headphones, go with PureBuds. For about fifty dollars they are comfortable, sound great, and come with the three options of earbud tips that help in many differing auditory situations.