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BlackBerry Thunder gets "huge" push in fall

updated 08:45 am EDT, Wed July 16, 2008

BBerry Thunder for October

The BlackBerry Thunder is now considered Research in Motion's top priority, if a claim sent to BGR proves true. The Canadian company is said to be putting even the imminent BlackBerry Bold lower on its priority list to ensure that the touchscreen Thunder is ready for a "huge" US marketing effort starting in September, with a release for the exclusive carrier Verizon in mid-October.

The emphasis would reflect an increasing change of heart for RIM, which has often insisted that physical keyboards are better than touchscreens but has itself acknowledged that it would explore other formats beyond its preferred QWERTY and SureType keyboards. It's unclear whether the stepped up schedule for the Thunder is partly due to pressure from Apple's iPhone 3G, which will have a three-month lead on the current schedule.

The Bold itself is now said to be delayed until September for most carriers and is hardware complete but still running on rough software that doesn't properly handle radio codes. A previously released July release for Rogers is now less likely, while it also remains unknown whether AT&T's August release will keep to its schedule given the rough state of the software.

by MacNN Staff



  1. minimansion

    Joined: Dec 1969


    here we go again....

    follow the leader!!!

    go Apple!

  1. LouZer

    Joined: Dec 1969



    First, is "huge" in quotes because it's relative or satirical? Like "Have you seen Louzer naked? He's 'huge'! Bwhahahahahaha".

    Second, what are they pushing it off of? A cliff? A pier? A ledge? Out a window?

    And is this 'push' like MobileMe's push from a Mac, so it happens every 15 minutes, not all the time?

  1. Mims

    Joined: Dec 1969


    I'm Campin'

    Dude, I'm totally campin' out for this launch. How many people do you think will sit outside of the Sprint store to get one? Do you think I will have to arrive the day before or just a few hours early?


  1. slapppy

    Joined: Dec 1969



    Is this the one that copies the iPhone? Oh yeah... thats the one, without the keyboard that RIM says is dumb right?

  1. robttwo

    Joined: Dec 1969



    Wow, they move quick don't they?


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