updated 10:00 pm EDT, Wed July 16, 2008
Apple clarifies MobileMe
Apple's retail employees are already being retrained regarding sales of MobileMe - Apple's Web 2.0-based service suite - with the company urging staff to rephrase how they mention or describe the service. A notice to the retail sales team indicates that they should refer to MobileMe as an "automatic sync" service, rather than Push, to clear up any misconceptions the customer may have. Apple also clarified that MobileMe should not be billed as "Exchange for the rest of us."
The note reiterates a message delivered by Apple Wednesday morning, citing that Mac OS X 10.5 Leopard-enabled Macs and Windows PCs require up to 15 minutes to synchronize changes to MobileMe, with 10.4 Tiger-based machines potentially requiring longer. Apple also clarified for staff that the limitation applies only to computers; iPhone and iPod touch users sync nearly instantaneously.
Apple on Wednesday offered select MobileMe customers 30 days free for the problems they endured as .Mac was replaced, hopeful that the compensation will abate customers who were angered by the various downtimes.