A New York AT&T store has compiled a video of its preparation for the iPhone 3G launch on Friday morning, showing employees racing around as they change over all advertising to reflect the new handset. One salesperson smirks, pointing out a large box of register receipt paper for the anticipated flood of new and upgrading iPhone 3G customers, while another sorts through cases and accessories to put up on shelves.

Store manager Diana Boccio is seen putting out flyers and posters, as well as overseeing the update of the video terminal running the iPhone 3G demos. Boccio jokes about the "sad" hour she must be present at the store in order to open the doors at 8AM. She also reminds staff of the "first come, first served" basis of the device, and that security personnel will be on hand to assist if necessary, but remains optimistic on the whole.