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iPhone line forms in Japan at Softbank flagship store

updated 03:05 am EDT, Wed July 9, 2008

iPhone line forms in Japan

While the first iPhone 3G lineup began at Apple's flagship NYC store, people are already lining up in Japan at the Softbank flagship store in "Tokyo's Fifth Avenue", Omotesandou street where the iPhone will be "available extra-early in this particular store on July 11th, 7 am (July 10th, 6pm EST)," CrunchGear notes. "And the man you can see in the video, Hiroyuki Sano, will be the first person in Asia to lay his hands on the 3G iPhone (assuming stores in Hong Kong will open later in the day). I shot the video and the pictures just now, in the middle of the night (July 8th, 2pm EST). This means Hiroyuki and the 15 people waiting with him must suffer for another 52 hours from Tokyo's tropical heat."

The report notes that the college-going Sano will turn 25 on July 11th and took off school for four days to lineup early; he travelled 230 miles from his hometown Nagoya to Tokyo and paid more for the travel than he will need for the iPhone itself ($213), CrunchGear wrote.

Photo courtesy of CrunchGear

by MacNN Staff



  1. umijin

    Joined: Dec 1969



    People here will also line up for an hour just to get Krispy Kreme Donuts.

    Let's hope SoftBank has their act together for this launch.

  1. stovelkor

    Joined: Dec 1969


    sure, it's humid...

    ...during the rainy season, but Tokyo's by no means TROPICAL!!

  1. testudo

    Joined: Dec 1969


    hate to break it to him

    But I guess pointing out who he is in line helps make it easier to mock him

    And aren't there stores opening sooner (they said they were opening the appstore at 8am the 10th, eastern time (they claimed 12:01am sales in NZ).

    Man, hope he's basing the rest of his life on this one 'achievement'. It might look good in a resume, but...

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