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http://www.macnn.com/articles/08/07/09/fifth.avenue.app.store/

Fifth Avenue closing on 10th; App Store up early?

updated 09:20 am EDT, Wed July 9, 2008

 

Fifth Avenue, App Store


Apple's flagship American store, the Fifth Avenue location in New York City, will temporarily close on July 10th, Apple has announced. The store will shutdown at midnight on the 10th, and only reopen several hours later at 8AM, allowing preparations for some of the first North American sales of the iPhone 3G. The closing is notable in that the Fifth Avenue location is normally open 24 hours a day, year-round, making tomorrow a rare disruption.

Anonymous sources are meanwhile claiming that the App Store, in theory only scheduled to go online on the 11th, will in fact go online by 12PM EST (5PM GMT) on the 10th for the US and the UK. Analysts with Music Ally observe that it "makes sense," as the 3G will go on sale at 12:01AM on the 11th in New Zealand's local time, equivalent to 1PM GMT or 8AM EST the previous day. The launch of the App Store should also signal the availability of the iPhone 2.0 firmware and iTunes 7.7, which are required for access.


by MacNN Staff

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 iPhone, retail, iTunes, New York City, App Store, iPhone 2.0, Fifth Avenue, iPhone 3G, Apple

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Comments

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -5
    07/09, 09:50am | report spam | Reply |

    no

    Anonymous sources are meanwhile claiming that the App Store, in theory only scheduled to go online on the 11th, will in fact go online by 12PM EST (5PM GMT) on the 10th for the US and the UK. Analysts with Music Ally observe that it "makes sense," as the 3G will go on sale at 12:01AM on the 11th in New Zealand's local time, equivalent to 1PM GMT or 8AM EST the previous day


    That doesn't make sense! It would, say, if the AppStore were to be open to NZ customers. But they say "for US and UK". So, while it might make sense to open it at 7pm EST, earlier doesn't.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -7
    07/09, 09:51am | report spam | Reply |

    and

    it takes them 8 hours to put up a couple of posters and a display? Please.

  1. mr100percent

    Forum Regular

    Joined: Dec 1999

    +1
    07/09, 11:05am | report spam | Reply |

    not just

    I was at the 5th Avenue store on the day of the iPhone 2.5G and the iPod touch. They setup new tables with the devices on display, as well as at least 4 stations with stacks and stacks of iPhones/iPods and lines to each. Each station had 2 people, one with a wireless handheld creditcard scanner and the other handing out the iPhones/Pods from a large Lexan case to speed up the line. Even so, the iPhone day had a long line around the block, and the iPod day had a tightly-crammed storeAlso, perhaps some of that time is also to train the staff in the device's use and allow them to answer questions later from experience.

  1. jedi1yoda1

    Fresh-Faced Recruit

    Joined: Dec 2001

    +2
    07/09, 11:13am | report spam | Reply |

    training

    That time is definatly used to train employees, who also haven't seen the devices before then. The Apple Stores are not even allowed to open the plain cardboard boxes until that time, and if the last iPhone launch was a sign, the boxes are under guard from local police and security agencies. They will probably also be installing a few new stations to activate these phones quicker.

    Plus, come on, the 5th avenue store is one of the only 24hr. Apple stores. The rest of the stores open and close at regular times.

  1. appleuzr

    Fresh-Faced Recruit

    Joined: Aug 2006

    +3
    07/09, 12:45pm | report spam | Reply |

    Basking in negativity...

    Testudo had to say something. This story thwarted his rant he posted a couple of days earlier. He thought it would be so very humorous if the people waiting in line waited all that time and then someone walked in the store (because it's open 24 hours) and purchased one before them. He went on in his usual manner to make fun of the people who are waiting in line, using their vacation in such a useless manner, etc.

    He can find the negative in anything. That's why he's here. Not to add any sort of productive criticism, only to feed his insecurity. He needs help, more help than any of us can give him. It is so sad...

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -1
    07/09, 12:54pm | report spam | Reply |

    Re: Basking in negativity

    And it still would be funny if that happened (since these people stood in line not knowing any of this).

    But this does nothing to persuade me those idiots are still wasting their time (vacation time is iffy, since who knows how many actually have jobs) standing in line for a phone that they could most likely pick up two days later with no line at all.

  1. cmoney

    Mac Enthusiast

    Joined: Sep 2000

    +2
    07/09, 01:00pm | report spam | (1 reply) Reply |

    Re: Basking in

    Probably don't even have to wait two days to avoid the line. Last year, I was returning from the bars on launch day at 3am, strolled into the 5th Ave store and walked out in 5 minutes with an iPhone. No lines for me. Gonna try something similar this year.

  1. OS11

    Fresh-Faced Recruit

    Joined: Apr 2007

    +1
    07/10, 03:12am | report spam | Reply |

    Expect a huge bottleneck

    The big difference this year is each buyer is going to have to go through a credit check, wait for a new Phone number to be issued, etc. before they can walk out with their iPhone(s). No online sales either which spells a verrrry long, slow moving line.

    It's going to be a mess I'm afraid, so if you already have an iPhone, please wait a few days, weeks before upgrading.

    Just a heads up!

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