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O2: Apple to blame for iPhone 3G ordering woes

updated 04:35 pm EDT, Tue July 8, 2008

O2 vs. Apple on 3G supply

Apple is primarily responsible for iPhone ordering problems at O2 UK, the latter company is said to be claiming by e-mail. In response to an inquiry from one customer, O2 Sales Director Steve Shurrock is said to be blaming Apple for the almost immediate drain of online pre-orders. "We have been working continuously with them [Apple] to get as much stock for the UK as possible," says Shurrock. "Unfortunately, they have only been able to supply a small proportion of the number of phones we asked for, because they are launching simultaneously in 22 countries."

"We are confident that over time we will start to get sufficient volume to meet demand," he observes. "But it is likely that stock will be in very short supply for some weeks to come." As an example of how few phones might be available, Shurrock adds that for the more than 200,000 people who expressed interest through the O2 website, only a "very small proportion" would be able to get a phone on launch, split evenly between new customers and previous O2 subscribers. Apple Stores will allegedly offer only new contracts.

A "few dozen" iPhones are expected at each O2 or Carphone Warehouse location on July 11th, with new shipments coming once a week for sometime thereafter. Regarding online sales, Shurrock notes that stock updates will be published "as they become available."

by MacNN Staff





  1. neondiet

    Joined: Dec 1969


    I don't buy this

    O2 must have known well in advance how many units Apple had committed to deliver with their first shipment. They broke the broke the golden rule for customer satisfaction: that is, correctly setting customer expectations. O2 over committed and under delivered, plain and simple. And much of their customers dissatisfaction stemmed from the abysmal performance of their upgrade web site for their existing customers. I tried at least 12 times over a 4 hour period to get to the Check Out stage of the upgrade process and failed every time. Steve Shurrock can try and deflect this onto Apple all he likes. But we (his customers) are not stupid!

  1. testudo

    Joined: Dec 1969


    Re: I don't buy

    I do

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