updated 11:55 am EDT, Mon July 7, 2008
Apple iPhone trademark
Apple has formally filed to trademark the name "iPhone" with the US Patent and Trademark Office, documents show. Although the device has been on sale in the United States since last year, the company still does not technically own the trademark; this is likely due do a legal battle with Cisco, now resolved, over an existing VoIP phone which also bore the iPhone name. At present, the companies are allowing each other to share the iPhone moniker.
Apple's new filing asserts priority based on a European application number, and comes with a figure depicting the standard iPhone logo. If granted, the trademark will cover several International Classifications; among these are "paper goods and printed matter," "advertising and business services," "construction and repair services," "education and entertainment services," and finally "services, scientific, research and design."