AAPL Stock: 110.37 ( -1.97 )

Printed from

Apple lands largest corporate client in Europe

updated 10:15 pm EDT, Fri July 4, 2008

Axel Springer goes Mac

German newspaper publisher Axel Springer is migrating to the Mac platform and says it will replace all of its PCs with both Mac notebooks and desktops over the next five years, becoming Apple's second largest corporate client. The company, which already uses Macs for all of its layout work, cited the user-friendly Mac operating system, ease-of-use, maintenance costs, and Apple's industrial design the main reason for the migration: "The Apple computers are easier to operate than all the others," CEO Mathias Döpfner said in a YouTube video (in German). Axel-Springer will be Apple's largest corporate client in Europe and second largest -- only behind Google -- in the world, according (German link) to the German magazine Heise Online.

The switch will involve nearly 12,000 PCs, according to another report.

The newspaper publisher will use the entire range of Apple products, including its iMac, Mac mini, and Mac Pro desktop as well as its MacBook, MacBook Pro, and ultra-portable MacBook Air for its mobile needs; the company, however, said it will run Mac OS X, Windows XP, or Windows Vista, depending on workers' needs. The iPhone will also be supported, the report says.

Axel Springer, which employs nearly 10,000, had sales of €2.5 billion in 2007, and has offices in 32 countries, including Poland, Hungary, Russia, the Czech Republic, Switzerland, Spain and France.

by MacNN Staff





  1. Peter Bonte

    Joined: Dec 1969



    Google is Apple's biggest corporate client? These two are woven together.

  1. Feathers

    Joined: Dec 1969


    google platform?

    What operating system is Google running on it's Apple hardware? Linux?

  1. Peter Bonte

    Joined: Dec 1969


    not the servers

    I don't think Google is running its search software on Apple hardware, it has to be accounting and development. But according to this article Google has more than 10.000 Apple computers.

  1. testudo

    Joined: Dec 1969


    this is sad

    now CEOs are making announcements and sticking it on youtube. Just what people want to see.

  1. dimmer

    Joined: Dec 1969



    Google could afford and make sense of a Solaris platform for all, that's where they'd be. But for most users that (as in Solaris or Linux, or Windows) is a huge support burden to no benefit.

  1. Mac-a-Bayan

    Joined: Dec 1969


    "Pls comeback to PC"

    ... I bet thats the title/theme of the next t Mac and PC ad.

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Blue Yeti Studio

Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

ZTE Spro 2 Smart Projector

Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...

MSI Geforce GTX 970 100ME

When Nvidia announced a new line of video cards in September 2014, many people thought things would continue to be business as usual i ...


Most Commented