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O2 details iPhone launch; Rogers lists high ECF fee

updated 09:25 am EDT, Wed July 2, 2008

O2, Rogers iPhone details

O2 UK stores will begin selling the iPhone 3G at 7AM on July 11th, the company has announced. The timing is even earlier than that of AT&T in the United States, which has announced that its doors will open at 8AM on the 11th, an hour before normal operations. The move is rumored to be necessary due to Apple's mandatory in-store activation policy, which may require several minutes per phone and could result in extended launch line-ups.

Further mirroring AT&T, O2 says that people will only be able to buy one phone at a time, and only on a first-come, first-served basis. More ordering information is promised before the 11th arrives.

Canada's Rogers Wireless has meanwhile announced its early cancellation fee for the iPhone. Should customers decide to leave the required three-year contract before it ends, they will be charged a minimum of $100, or $20 per month up to a maximum of $400 plus taxes.

by MacNN Staff



  1. dagamer34

    Joined: Dec 1969



    If you live in Canada, maybe you'll wanna go buy an iPhone in the US, pay AT&T for a month, then cancel and pay the ETF. You'll still get a better deal than the s*** Rogers is pulling.

  1. imagine engine

    Joined: Dec 1969


    ECF in Canada

    The standard ECF for Rogers, Fido and Bell is $400.00 on either a voice plan or all in one voice & data plan. If though the customer subscribes to a separate voice plan and adds on a data plan that has a term then the total ECF is $500.00 ($400.00 for the voice plan and $100.00 for the data plan). Telus doesn't have a cap so at $20.00 per month a 3 year term the ECF would be $720.00 Anyway commenting on Rogers with the iPhone Voice & Data plan ECF being higher than other countries is irrelevant since the ECF at $400.00 applies to any device, not just the iPhone.

    Also if we were to compare Rogers to other wireless carriers Rogers customers unlike most other carriers can upgrade at subsidized pricing for new hardware every 12 months. The upgrade is based on several factors such as term renewal length, how many months are left in their existing term, the price of the previous model that was subsidized and the price of the current model they want to get subsidized, their tenure and payment history are also taken into consideration.

  1. jstephe

    Joined: Dec 1969


    Buyers Remorse?

    Is there a buyers remorse clause in Canada?

    Just wondering if we can go into a Rogers store get an iPhone then return it in say 25 Days and say nope don't like it cancel my plan with no ECF. This would be a way for us to stick it to the Man;-) leave them with this large pile of iPhones that are used so the can not sell them as new.

  1. sixcolors

    Joined: Dec 1969


    Don't buy

    I don't like it either, the best solution is to not buy!

  1. jstephe

    Joined: Dec 1969


    Send a message

    I think we need to send a clear message. Not buying is not clear enough for these guys, its like not leaving a tip for bad service, the waiter might think you just for got bit if you lea a quarter, you are making a statement. If we all go in an but sign a contract then return the phone and cancel the contract within the cooling off period stating the Data plan will not work for my needs and you do not offer a plan that will. they will get the message loud and clear.

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