Jonathan Ive takes home MDA award for iPhone
updated 11:50 am EDT, Wed July 2, 2008
Jonathan Ive MDA award
The Mobile Data Association has presented an award to Apple's lead designer, Jonathan Ive, according to an announcement. Ive -- who is technically the senior VP of Industrial Design at the company -- has received a Personal Achievement Award, given in recognition for his design not only of the iPhone hardware but aspects of the touch-based user interface. The combination has "redefined the mobile phone as we know it," the MDA comments.
The trade group also notes the importance of including Safari on the iPhone, said to have "pushed mobile content into the forefront of the consumer consciousness." The iPhone "sets the bar very high for all present and future competitors," the MDA goes on, and is "shaking the mobile phone industry."
Other winners at the awards include the likes of Motorola for its environmental efforts, T-Mobile for having best network service, and Mobyko as the best consumer-level application. [Image courtesy of setteB.IT]
Fresh-Faced Recruit
Joined: Aug 2006
appropriate credit?
I don't have any inside information about this, but it struck me as odd that Ives won this award in part because of the software of the iPhone. He's mostly a hardware guy, right? He's not the user interface architect for the iPhone. It just seems like, in this case, he's being credited--in part--for great work of other people, who don't even work for him. Am I wrong?