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RBC: Over half of smartphone buyers want iPhone

updated 03:40 pm EDT, Mon June 30, 2008

RBC: High iPhone demand

A great proportion of current smartphone shoppers have already set their minds on the iPhone 3G, says RBC Capital Markets. The investment bank says it ran a survey of some 3,600 members of its Technology Adoption Panel in the aftermath of June 9th's 3G announcement, and found that of those planning to get a smartphone in the next 90 says, 56 percent wanted the new iPhone. RBC notes that this contrasts with a study conducted in March, in which only 35 percent were expecting to buy a new iPhone.

In the June results, another 25 percent said they expected to buy a 3G "sometime in the future," more than twice the amount of a similar figure from March. Interest in Apple smartphones is also said to be at least twice that for any other company, including rival Research in Motion, whose BlackBerries attracted only 23 percent of the TAP group.

The lower shop price of the iPhone was cited as the main reason for interest, favored by 67 percent of the potential buyers. 3G broadband came in second at 63 percent, while 47 percent chose GPS, 35 percent picked enterprise e-mail, and 20 percent wanted third-party software.

More broadly significant may be that the number of people wanting to buy any smartphone has jumped by 10.5 percent, a figure which may reflect a larger potential market. The iPhone's TAM (Total Addressable Market) share is expected to shoot from its 2007 amount of 0.3 percent to 1.7 percent in 2009.

by MacNN Staff



  1. dwoodruff

    Joined: Dec 1969


    smart phone buyers

    What you meant to say was 100 of buyers who are smart want iPhones...

  1. testudo

    Joined: Dec 1969


    big deal

    a lot of men over 40 who want a new car want a ferrari/porsche/corvette/insert sports car here.

    Doesn't mean they'll buy one.

    Oh, and do the math. Only 10% of this 3600 people even wanted to buy a smart phone. So we're talking 50% of those people, which gives us 5%.

  1. bobolicious

    Joined: Dec 1969


    How about Rogers™ guess is if people were asked about service provider options & plans it might be telling...

  1. eldarkus

    Joined: Dec 1969


    re: big deal

    But most men over 40 cant afford said sports cars.

    Comparing a $40k sports car to a $200 gadget is hardly a comparison at all..

  1. calverson

    Joined: Dec 1969



    I love the way that graphic has the Apple portion emphasied...

    If it was the other way round it wouldn't look so impressive, now would it?!?

  1. jstephe

    Joined: Dec 1969


    Overall Cost

    When you look at over all cost, the sports cars are looking cheep compared to say an iPhone on Rogers.

    I think I need to move to Hong Kong

  1. Constable Odo

    Joined: Dec 1969


    I hope the iPhone lives..

    ..up to it's hype. 14 million units this year and maybe 30 million next year. It would positively stun the smartphone industry and leave the WinMo crowd gasping since WinMo 6.1 is supposedly light years ahead of OSX Mobile.

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