updated 02:40 pm EDT, Mon June 30, 2008
High-priced upgrades have long been a collective burden of shopping at the online Apple Store. A new article from CNET UK has a run-down of pricing comparisons, noting that Apple's direct upgrade prices are, on average, about 200% that of Dell's. For instance: Going from a 120GB 5,400rpm drive to a 250GB 5,400rpm drive for a MacBook will set you back £90.01 from the Apple configurator. Doing the same upgrade with a Dell XPS M1330 costs just £30.01 on the Dell site. Likewise, buying a MacBook and switching from 2GB of 667MHz DDR2 to 4GB will cost an extra £120 from Apple. Doing that same swap with the Dell XPS M1330 costs just £40.01.
It should be noted that not all of Apple's prices are grossly inflated. With regard to processors: going from a 2.1GHz (T8100) to a 2.4GHz (T8300) CPU in a Dell will cost you £29.99. The Apple equivalent costs £30.01.