updated 10:20 am EDT, Mon June 30, 2008
App Store debut deadline
Monday may be the deadline for developers wanting software to debut with the launch of the iTunes App Store, writes Silicon Alley Insider. The publication cites an anonymous source, who says that Apple is asking developers to submit all apps sometime June 30th if they want them to go on sale as soon as possible, on July 11th. The intervening period is said to be necessary for testing and final approval.
It is also said to be unclear, however, if once an app is submitted to Apple, developers will be able to fix any errors and re-submit in time for launch. The launch period may be the most crucial window for App Store sales, as there will be a maximum amount of media attention and a minimum number of competitors. Some confirmed launch titles include Loopt and Sega's Super Monkey Ball.