Morgan Stanley: iPhone sales to double in 2009
updated 09:10 am EDT, Wed June 18, 2008
M. Stanley on iPhone 3G
iPhone sales should at least double in 2009, says Morgan Stanley. "We believe the market generally expects a doubling of iPhone units with the lower price point ($199)," writes the investment bank, "and we believe this is realistic, if not conservative." Company analysts in fact predict sales of 27 million iPhones during the 2009 calendar year, which would suggest sales of about 13.5 million this year. Average revenue per unit in 2009 is expected to be $550, Reuters observes.
Apple's operating leverage is underestimated, according to Stanley, and a new mass-market price combined with vastly expanded distribution should result in high-margin software and service income in the long run. The bank's new price target for Apple is $210, raised from $185.
Fresh-Faced Recruit
Joined: Jun 2007
IT'S NOT CHEAPER!!
Goes to show that the cell companies had it right all along. Show a fake cheaper price up front and people will think they are getting a deal. In reality, this phone's TCO is more over the 2 year contract. Doh.