EditShare introduces Universal Media File

EditShare this week introduced a software solution that creates a single media file type which can be used in both Avid and Apple Final Cut Pro video editing applications. Used in conjunction with Editshare's Flow Ingest software, the Universal Media File technology allows the seamless acquisition of media in one format, and simultaneous output to multiple other formats. In shared workflow situations, the Universal Media File promises to add a new dimension to work environments by eliminating the need for file conversion, file duplication or the congestion of valuable ingest channels.

The file format currently supports DV25, DV50, and DVCPRO HD files, all of which can be ingested as Universal Media Files, while support for other codecs such as IMX are promised in the near future.

"It's really a first and the user doesn't have to do anything complex. In the interface to our ingest server you just select the universal file for that codec and it's done. The data remains pristine; none of the file data is compromised," said Andy Liebman, President and founder of EditShare.

The Universal Media File technology is available now as a part of EditShare Flow, the company's 'state of the art' media ingestion, browse and storage solution. Full details and pricing are available on the Editshare website.