updated 09:15 pm EDT, Fri June 13, 2008
Apple security paranoia
Apple's notorious secrecy when dealing with unreleased product is especially prevalent at conferences as journalists and the like are ferried around by Apple PR reps to avoid early leaks, heavily contrasting the easy-going image of actor Justin Long in the famous "Get a Mac" commercials. Computerworld writer Matt Hamblen had a need at WWDC to repeatedly use the washroom, each time he was escorted by a friendly, but stern Apple representative.
"On this second trip, I was warned in friendly fashion to be quiet as I walked the 50 yards down the hallway, since Apple officials such as Steve Jobs were interviewing various press and analysts behind curtains," Hamblen recalls, musing over the reactions of the official.
Upon returning to the designated press area, others related stories of Apple's strict behavior concerning secrecy, with one writer claiming he felt as if he were a convict on a home suspension when attending an event at Apple's Cupertino campus.
In addition, Hamblen was expressly denied photographs of the new iPhone, despite being allowed to see and hold the device, while a notice posted in the lobby warned reporters that information obtained at the WWDC is strictly not for circulation