updated 11:25 am EDT, Fri June 6, 2008
Nvidia CEO on iPhone
Nvidia's mobile technology will help rivals "leapfrog" the iPhone, according to the company's CEO. Jen-Hsun Huang made the comments in an interview, promoting the company's new low-power Tegra platform. Huang notes that the iPhone has a "great computer chip," with a high-performance graphics core, something that helps establish it as the world's first "legitimate" mobile Internet device (MID). The difficulty with this is that many of the companies that may be looking to best Apple do not have their own chip designers, and so cannot produce a phone with graphics and an interface that is on par.
Nvidia has traditionally specialized in graphics technology, most famously with its GeForce graphics chips which are used in everything from budget PCs to gaming systems. Apple itself makes a GeForce 8800 GS an option in high-end iMac configurations.
Huang says he expects Tegra to sell to "anyone who wants an alternative like the iPhone," including PC companies such as Dell. The MID concept has been heavily promoted by CPU maker Intel, which builds its own competing chips, such as the Atom. In recent months the two companies have increasingly drifted farther apart, partly due to Intel's dismissal of the concept of separate graphics processors.