updated 10:10 am EDT, Fri June 6, 2008
Apple poaching workers?
Apple is openly seeking new retail workers from the ranks of other companies, information shows. Recruiters have been given special cards, which on the front simply say, "You're amazing. We should talk." More telling is the language on the back, which reads, "Your customer service just now was exceptional. I work for the Apple Store, and you're exactly the kind of person we'd like to talk to. If you're happy where you are, I'll never ask you to leave. But if you're thinking about a change, give me a call. This could be the start of something great."
While it is common for companies to hunt for workers who are already employed, as they already have experience and skill, most businesses attempt to be subtle for fear of getting prospects fired prematurely. Apple however been growing its retail presence steadily since 2003, at a typical rate of 35 to 40 new stores per year, requiring some 2,400 new recruits. Apple also promotes an image of extreme customer friendliness, for which it needs knowledgeable staff.