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Apple looking to poach retail workers?

updated 10:10 am EDT, Fri June 6, 2008

Apple poaching workers?

Apple is openly seeking new retail workers from the ranks of other companies, information shows. Recruiters have been given special cards, which on the front simply say, "You're amazing. We should talk." More telling is the language on the back, which reads, "Your customer service just now was exceptional. I work for the Apple Store, and you're exactly the kind of person we'd like to talk to. If you're happy where you are, I'll never ask you to leave. But if you're thinking about a change, give me a call. This could be the start of something great."

While it is common for companies to hunt for workers who are already employed, as they already have experience and skill, most businesses attempt to be subtle for fear of getting prospects fired prematurely. Apple however been growing its retail presence steadily since 2003, at a typical rate of 35 to 40 new stores per year, requiring some 2,400 new recruits. Apple also promotes an image of extreme customer friendliness, for which it needs knowledgeable staff.




by MacNN Staff

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Comments

  1. guzzi

    Joined: Dec 1969

    -5

    Then what....

    You're Amazing.....Come work with us and you'll get 5 hours a week along side the other 200 workers in the store.


    Comment buried. Show
  1. guzzi

    Joined: Dec 1969

    -10

    Then what....

    You're Amazing.....Come work with us and you'll get 5 hours a week along side the other 200 workers in the store.


  1. testudo

    Joined: Dec 1969

    -3

    hmmmm

    This is odd. I've been to my local Best Buy tons of times in the past 6 months, and never once did I see anyone getting such a card.

    Oh, and a small card handed to an employee isn't subtle? Seems subtle to me. Some employees require you to hit them over the head with a small appliance to get their attention.

  1. malax

    Joined: Dec 1969

    +5

    pretty clever

    Hey, do what you gotta do to get good people.

    Having said that "most businesses attempt to be subtle for fear of getting prospects fired prematurely" is BS. Why would Best Buy fire someone good because they were afraid they might lose them?

  1. Big E

    Joined: Dec 1969

    +10

    Best Buy

    You've been in Best Buy tons of times and never seen anyone handed a card saying that their customer service was great?

    Wow, wonder why that is...

  1. MacnnChester

    Joined: Dec 1969

    0

    hmmmm

    testudo was actually funny.

  1. juxtapose

    Joined: Dec 1969

    0

    SERVICE AT BEST BUY

    Best Buy=Worst Service!

    True story here. I and a good friend who had just plunked down about 6-7k on 2 plasma tv's and surround sounds for both set ups had an issue with Best Buy in Southern Calif.

    He had called the local store's " Customer service" dept since 2 pm after realizing one of the plasmas was a DOA unit. He got put on hold for hours. After getting transfered about umpteen times, he decided to drive down in person to exchange the dead tv. I had a van so I volunteered to help deliver it and drive the 40 miles round trip, hoping to exhange the unit or at least begin the whole process. No joke, while I was driving my friend called from his cell to the Best buy location we were heading to for an hour straight with no answer from anyone. Just rang & rang.. Upon arrival he was smoking hot.. He had his cell phone in hand and redialed the customer service line WHILE standing in front of the actual service counter. What did we see? 3-4 teenage, or 20 something kids all just shooting the breeze while the phone lit up like a christmas tree and rang and rang.. One of the girls was clearly being flirted with by a fellow employee! Classic moment here: my friend with cell phone to his ear says at the top of his lungs " Anyone here feel like answering that phone right there cuz thats me calling, and have been for the last 6 hours today. I just spent over 6 thousand dollars here and Im being treated like a piece of trash. The funniest thing was to see all the employees covering their blue & yellow " best buy" behinds when the store manager magically appeared out of nowhere from behind a mirrored office window and honest to goodness the first thing he did was to start defending the sorry actions of his employee's stating" were "busy today sir"! And he really went the extra mile to defend the ineptness of the er uh hottie female who was the center of all the Best Buy guys attention. It was the funniest, yet most severe case of horrible customer service I had ever witnessed. After all was said and done they promised my buddy a gift card which.. oh by the way took 6 months to arrive in mail after many more follow up calls to Best Buy's corporate HQ.

    Apple will have no problem in retail even in slow economy because they GET IT!

    We will all pay a little bit more for over and beyond the bare a** minimum customer service and the fact someone actually cares to know even the slightest about the product being sold. You don't have to spit shine our shoes just pay attention to the customer for more than 5 seconds!


  1. juxtapose

    Joined: Dec 1969

    0

    SERVICE AT BEST BUY

    Best Buy=Worst Service!

    **Disclaimer: I worked in retail for many years and know there are customers who act like complete babies and throw needless fits. This does not apply here. Sorry a long post at that but read on it gets good!

    True story here. I and a good friend who had just plunked down about 6-7k on 2 plasma tv's and surround sounds for both set ups had an issue with Best Buy in Southern Calif.

    He had called the local store's " Customer service" dept since 2 pm after realizing one of the plasmas was a DOA unit. He got put on hold for hours. After getting transfered about umpteen times, he decided to drive down in person to exchange the dead tv. I had a van so I volunteered to help deliver it and drive the 40 miles round trip, hoping to exhange the unit or at least begin the whole process. No joke, while I was driving my friend called from his cell to the Best buy location we were heading to for an hour straight with no answer from anyone. Just rang & rang.. Upon arrival he was UPSET!He had his cell phone in hand and re-dialed the customer service line WHILE standing in front of the actual service counter. What did we see? 3-4 teenage, or 20 something kids all just shooting the breeze while the phone lit up like a christmas tree and rang and rang.. One of the girls was clearly being flirted with by a fellow employee! Classic moment here: my friend with cell phone to his ear says at the top of his lungs " Anyone here feel like answering that phone right there cuz thats me calling, and have been for the last 6 hours today. I just spent over 6 thousand dollars here and Im being treated like a piece of trash. The funniest thing was to see all the employees covering their blue & yellow " best buy" behinds when the store manager magically appeared out of nowhere from behind a mirrored office window and honest to goodness the first thing he did was to start defending the sorry actions of his employee's stating" were "busy today sir"! And he really went the extra mile to defend the ineptness of the er uh hottie female who was the center of all the Best Buy guys attention. It was the funniest, yet most severe case of horrible customer service I had ever witnessed. After all was said and done they promised my buddy a gift card which.. oh by the way took 6 months to arrive in mail after many more follow up calls to Best Buy's corporate HQ.

    Apple will have no problem in retail even in slow economy because they GET IT!

    We will all pay a little bit more for over and beyond the bare a
    minimum customer service and the fact someone actually cares to know even the slightest about the product being sold. You don't have to spit shine our shoes just pay attention to the customer for more than 5 seconds!

    I'm sure this doesn't apply to all Best Buy stores, but how in the world does stuff like this even happen? It seems like good old fashioned service has gone on the endangered species list since the turn of the last decade. Im only in my 30's so don't think its becuase Im an impatient old cuss!

    Perhaps why Apple is resorting to this kind of Guerilla recruiting. They get to see the person in action where it really matters.

    I doubt Best Buy is the place they would even
    find such a diamond in the rough.

    Picture a milk carton and on it " MISSING!
    Good customer service in America!

    * geesh I got myself all worked up- sorry ;)

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