updated 11:55 pm EDT, Fri June 6, 2008
3G iPhone impact mobile TV
Apple has a window of opportunity to make a significant impact on the mobile TV market with it's imminent launch of the 3G iPhone around the world, according to the latest report from Analysys Mason. Market research shows that many iPhone owners have accessed TV and video content, with greater frequency than subscribers using other types of mobile handsets. If a new iPhone based on AT&T faster "3G" network is announced during next week's Apple's Worldwide Developers Conference (WWDC) it could mean big things for the mobile TV market.
"The iPhone could become the mobile video delivery device of choice for many consumers, by providing a compelling mobile TV and video proposition before mobile broadcasting networks, such as DVB-H become widely available", says Mark Heath, co-author of the new Analysys Mason report iPhone Shows the Way for Mobile TV.
With added 3G capability, the iPhone will bring the following highly attractive attributes to the mobile TV market: Video-friendly specifications, including high-quality widescreen display, substantial internal memory and low battery consumption; Access to a rapidly increasing range of TV and video content provided by Apple iTunes, and the ability to support multiple methods of delivering TV and video content, including sideloading, indoor WLAN and high-speed 3G cellular data access.
"If the iPhone is able to achieve significant worldwide market share, it will be well-positioned to have a significant impact on the way mobile subscribers purchase and watch mobile TV and video content," adds Dr. Alastair Brydon, co-author of the report for Analysys Mason.