AAPL Stock: 117.34 ( -0.96 )

Printed from

UK ISPs agree to advertised speed standard

updated 05:00 pm EDT, Thu June 5, 2008

UK ISPs get ad standard

Ofcom, the UK communication industry's independent regulator, is planning to make a voluntary standard for Internet providers to follow when advertising their maximum connection speeds. More than 90 percent of the country's ISPs agreed to complying with the new code, which would give customers a more accurate comparison of performance between companies when shopping for a new provider.

The media watchdog is also launching a comprehensive broadband speed survey to compare if and how ISP's advertised speeds differ from actual ones. The companies who offer fixed-line broadband services will also need to commit to a few points under the voluntary code. These include providing an accurate estimate of maximum speeds users can expect, resolving technical issues to improve speeds, offer customers a lower-speed package when their advertised speed are inaccurate, provide information on usage limits and notify them when those limits are surpassed.

Representatives of consumer groups believe Ofcom would need to strictly monitor ISPs' adherence to the new standard, with multiple violations proving a mandatory standard needs to be developed. The Internet Service Providers' Association supports the idea and helped in its creation, and wishes to implement it for wireless service providers.

by MacNN Staff



Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented