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Apple offers movies for iTunes Canada, UK [u]

updated 07:40 am EDT, Wed June 4, 2008

Movies at iTunes Canada UK

(Updated on firmware issue, Canadian prices) Apple on Wednesday revealed the addition of movies to iTunes for both Canada and the UK, expanding availability past the US for the first time. The launch includes both purchases and rentals and includes support for direct-to-device HD and standard rentals from the Apple TV. More than 700 titles are available on launch with more than 100 of these available in HD, Apple says. Rental rights have also been extended with the launch: while the 30-day window to start viewing is the same, viewers now have up to 48 hours to finish watching a given title and can watch it an unlimited number of times in that timeframe.

In Canada, pricing for rentals is typically $5 for a new-release rental on a Mac or PC and $4 for legacy older titles; purchases cost between $10 and $20 depending on the age of the movie. Renting HD titles, only possible through an Apple TV, adds a $1 premium.

UK rentals cost 2.49 for older movies and 3.49 for new releases. Full purchases start at 7 for older movies and 11 for newer titles. Apple has yet to announce Apple TV rental fees.

No firmware update is required to access movies on an Apple TV; users need only sign out and back in to their iTunes account to force the refresh.

by MacNN Staff





  1. Parky

    Joined: Dec 1969


    Apple TV

    A Firmware update is NOT required to access the Movie Purchases or Rentals on the Apple TV in the UK.
    Just deselect the Apple UK Store on the Apple TV and then reselect it and the new menu options appear.

  1. starwarrior

    Joined: Dec 1969


    Week End Model

    Hope they are getting around to the rent for family weekend thing at Blockbusters and such. 48 hours is almost there.

  1. Chris Hutcheson

    Joined: Dec 1969


    Hardly a deal

    At $5 a throw, I'm somewhat underwhelmed, given my ability to access recent releases on Expressvu for the same price with better image quality. Or, for a little more, walk over to Rogers and pick up the DVD....

  1. bobolicious

    Joined: Dec 1969


    57 channels and nothing..

    ...on syndrome...? Few titles I had ever heard of & fewer I would want to watch... Perhaps Apple should talk to CBC, TVO, PBS & other less profit oriented organizations to licence some more 'diverse' content...?

  1. WiseWeasel

    Joined: Dec 1969



    Yay for Canada, they get to join us in NOT patronizing Apple's video store, with DRM'd purchases, expensive rentals you only get two days to enjoy, and an incredibly limited selection. So far, Apple FAILS with their video store. I know this is probably due to the copyright holders' demands, but still: FAIL.

  1. Coruscant

    Joined: Dec 1969


    priced to fail

    as much as i enjoy apple products, and the itunes store, the movies are priced to fail. for reference, i can download 300 in standard def for $20, or i can buy the blu-ray for $25 (or $20 in the states). not even close. for all the failings of the music industry, they seem to have gotten a lot closer than the movie studios at this point.

  1. Athens

    Joined: Dec 1969



    20 freaking bucks give me a break. I get real DVDs for much less at Wal-Mart. MIB2 is 14.99 and I bought that last weak for 7.99 at SuperStore. This is total c*** when you consider how much more you get with a real DVD. I am sooooo disappointed. Dam the movie industry on this. With the dollar being the same as the US the prices should be exactly the same as the US.

  1. sixcolors

    Joined: Dec 1969


    $20 WTF

    Why is the price 25-30% higher in Canada when the dollar is hovering around par and has been for almost a year now?

  1. trevc

    Joined: Dec 1969


    give and take?

    give us movies but take away our 'Single of the Week'

    Seems like it's missing on the Canadian store...

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