updated 11:10 am EDT, Tue June 3, 2008
Apple confirms Expo no-go
Apple is confirming rumors that it will not attempt September's Apple Expo in Paris, a French publication reports. Anonymous sources noted yesterday that Apple's normal floor space at the event, generally reserved months in advance, has remained nowhere to be seen in plans for 2008. An Apple representative now says that the company has officially withdrawn from the Expo, as part of a deliberate, long-term strategy.
"Year after year, Apple reduces its participation in tradeshows," a statement reads, "because there often exists better means of getting in contact with our clients. The growing popularity of the apple.com website permits us to directly touch over 100 million clients around the world in innovative ways."
In the United States Apple has increasingly focused on hosting its own events, the notable exception being Macworld Expo, although Apple still holds its own keynote at the event each year.