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http://www.macnn.com/articles/08/06/02/apple.back.to.school.deal/

Apple to offer free 8GB Touch in Back-To-School deal

updated 04:35 pm EDT, Mon June 2, 2008

 

Apple back to school deal


Apple on Tuesday is set to confirm reports from last week on its 2008 Back-to-School promotion, which will provide students with a $299 voucher to use towards an 8GB iPod touch when purchasing an applicable Mac. According to AppleInsider, the rebate will also apply to the higher capacity models, such as the $399 16GB Touch or the $499 32GB model. Students could also opt out of the Touch, and instead use the credit for a $199 iPod Nano.

An insider familiar with the promotion said their organization has "already ordered lots of iPod touches to be ready for [this] week."

The rebate offering is the highest in Apple's history, with the company formerly offering $199 towards a 4GB Nano last year, and $179 in the two years prior towards a 2GB Nano or iPod mini.


by MacNN Staff

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 iPod, education, industry, Touch, promotion, Apple

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Comments

  1. Paul Huang

    Dedicated MacNNer

    Joined: Sep 1999

    0
    06/02, 05:15pm | report spam | Reply |

    highest?

    As recently as five years ago, Apple offered $500 rebate on 22" Cinema Display PowerMac. A similar offer followed a year later. It involved a $300 rebate for the same combination.

    So, I suppose it has to do with how "recent" is defined.


  1. MacnTX

    Fresh-Faced Recruit

    Joined: Apr 2004

    +1
    06/02, 05:34pm | report spam | Reply |

    True, but....

    Those weren't back to school promotions though. These will be the largest rebates ever involving a back to school promo.

  1. mojotwo

    Fresh-Faced Recruit

    Joined: Jun 2008

    -2
    06/02, 06:09pm | report spam | (1 reply) Reply |

    32GB?

    Am I missing something, but where is there a 32GB Touch?

  1. testudo

    Forum Regular

    Joined: Aug 2001

    -2
    06/02, 06:10pm | report spam | Reply |

    Re: highest?

    And those, I believe were actual rebates. If Apple really wanted to help school kids, maybe just giving $300 off would serve the task better than this.

  1. Super Glitcher

    Dedicated MacNNer

    Joined: Aug 2003

    +1
    06/02, 06:17pm | report spam | (1 reply) Reply |

    re: mojotwo

    yes you are. try apple.com

  1. HombrePhaty

    Fresh-Faced Recruit

    Joined: Oct 2003

    +1
    06/02, 06:58pm | report spam | Reply |

    good towards iphone?

    Anyone know or guess: could you apply this voucher towards an iphone?

  1. occupant

    Fresh-Faced Recruit

    Joined: Oct 2004

    +1
    06/02, 08:56pm | report spam | (2 replies) Reply |

    Dumping

    Sounds like Apple wants to dump product. Otherwise why not an iPod voucher worth up to $299? Why state that it's for the 'touch' or, take it in the teeth and get a nano?

  1. ThePhoenix

    Fresh-Faced Recruit

    Joined: May 2005

    +1
    06/03, 02:50am | report spam | Reply |

    Early loss=long term gain

    Apple is willing to take the extra hit of the touch as they now will have a much more robust method of making future money off the device, and want to push the platform for later gains, much like most game consoles start. MS used to lose hundreds on every xbox360, with the plan to make it up in game licenses. Apple will loss up to an extra $100, figuring music purchases, video purchases (especially with increasing prices), video rentals, and now they get a cut of app purchase. They want to expand the base of the "Touch" platform to encourage application development and become the mobile wi-fi/ extreme ultra mobile productivity and entertainment platform.

  1. testudo

    Forum Regular

    Joined: Aug 2001

    0
    06/03, 07:14am | report spam | Reply |

    Re: early loss

    Yep, that sounds right. Mostly about the app purchase. By pushing the touch, you get more owners of the device that is driving their future revenue paths (selling content).

    Of course, lest we forget, if you're getting one of these, you should wait until after WWDC. If you get a Touch now, you'll have to pay $$$ just to enable the apps feature (sorry, you're not going to be able to run applications on the current touch for free, just like existing owners couldn't get those "5 new apps" for free in January).

    Wonder how that's going to go over with the "Hey, I got a free touch!" users.

    Apple should put an amendment into their sale to say it will be able to run Apps when they're released. That way Apple's covered on the accounting side (since people are buying the device with the knowledge it will run apps) and new owners aren't pissed.

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