updated 02:40 pm EDT, Thu May 29, 2008
Apple is reportedly filming a commercial at its flagship Manhattan Apple Store today, shutting down the store for six hours. Apple's retail store page states: "Please note we will be temporarily closed Thursday, May 29 at 3:00 p.m. and will reopen Friday, May 30 at 9:00 a.m. During this time, please visit one of our other two Manhattan locations." As noted by MacRumors the 5th Avenue store has only been entirely closed twice in its history: the iPhone launch and the Leopard launch. Speculation holds that a television commercial will be filmed during this closure.
Apple's 5th Avenue store opened in 2006 with 20,000-square feet of retail space and the "Cube," a hollow $9 million 32-foot glass cube designed and paid for by Apple CEO Steve Jobs.