toggle

AAPL Stock: 116.47 ( + 0.16 )

Printed from http://www.macnn.com

Apple filming commercial at NYC store?

updated 02:40 pm EDT, Thu May 29, 2008

NYC commercial

Apple is reportedly filming a commercial at its flagship Manhattan Apple Store today, shutting down the store for six hours. Apple's retail store page states: "Please note we will be temporarily closed Thursday, May 29 at 3:00 p.m. and will reopen Friday, May 30 at 9:00 a.m. During this time, please visit one of our other two Manhattan locations." As noted by MacRumors the 5th Avenue store has only been entirely closed twice in its history: the iPhone launch and the Leopard launch. Speculation holds that a television commercial will be filmed during this closure.

Apple's 5th Avenue store opened in 2006 with 20,000-square feet of retail space and the "Cube," a hollow $9 million 32-foot glass cube designed and paid for by Apple CEO Steve Jobs.




by MacNN Staff

POST TOOLS:

TAGS :

toggle

Comments

  1. Geobunny

    Joined: Dec 1969

    -4

    Great maths there, MacNN!

    "shutting down the store for six hours....: "Please note we will be temporarily closed Thursday, May 29 at 3:00 p.m. and will reopen Friday, May 30 at 9:00 a.m.""

    To me that looks a lot more like 18 hours actually!

  1. climacs

    Joined: Dec 1969

    0

    not open 24 hours

    while the article does not make this clear, it's likely that the store regularly closes at 9pm, so the store is closed for six hours of its normal operating hours.

  1. vasic

    Joined: Dec 1969

    +2

    Not open 24hrs???

    ..."it's likely that the store regularly closes at 9pm..."

    I'm not sure where this info came from. It is widely known that the 5th Avenue store in New York City never closes (although that is not true; it was closed for two hours last year, on 29 June, around 4PM, in preparation for the iPhone launch, and again at the end of October, also for two hours, for the Leopard launch).

    This 18-hour closure is only the third time since opening (two years ago) that the store was actually closed for customers.

    I must say, I have grown used to being able to walk into this store at 3 AM and buy a USB cable, an iPod or a Mac Pro... You should see the night time traffic in there! While it's not as busy as during the day, there are always some people at any given time of the day. There must be a reason why they call it 'the city that never sleeps', I suppose...

  1. testudo

    Joined: Dec 1969

    -5

    Re: not open

    "Widely known" is relative. I'm sure it is widely known among Apple Store nuts around the world, as well as those who live in the area. But I'm sure it is more widely unknown that the store is open 24 hours.

    If you look at the store's page now, it doesn't even mention opening/closing hours. Just that it will be closed today.

    And you must be really desperate for a USB cable to (a) need one at 3am, and (b) buy it from any brick&mortar (or glass&steel) store. Talk about mark-up! (Although I guess New Yorkers are used to mark-up).

  1. testudo

    Joined: Dec 1969

    -6

    Re: not open

    Oh, and of course it's packed at 3am. What else could there be to do in NYC at 3am?

  1. testudo

    Joined: Dec 1969

    -6

    ownership

    And does anyone know of a reputable source that says Jobs actually paid for the cube?

  1. vasic

    Joined: Dec 1969

    +2

    store hours

    Oh, and by the way, normally, the store web-page says "always open" under "Store hours". For some reason, when they inserted that text about the closure for tonight, they left out the part about 24/7 hours.

    When you call their number, the automated system says something like:

    "welcome to the Apple Store 5th Avenue. For store hours - that's easy; we're always open! For genius bar, press..." etc.

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

toggle

Most Popular

MacNN Sponsor

Recent Reviews

Plantronics BackBeat Pro Bluetooth headphones

Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

MaxUpgrades 512GB Retina MacBook Pro SSD

Apple's Retina line of MacBook Pro notebooks have been impressive, right from their debut in 2012. Thinner than the previous model, t ...

Lemur BlueDriver

"Oh no, the check engine light is on…again! What one of the hundreds of reasons could it be this time? Probably going to cost a for ...

toggle

Most Commented