macnn
05/29/2008, 2:40pm, EDT
Thursday, May 29th
Apple filming commercial at NYC store?
Apple is reportedly filming a commercial at its flagship Manhattan Apple Store today, shutting down the store for six hours. Apple's retail store page states: "Please note we will be temporarily closed Thursday, May 29 at 3:00 p.m. and will reopen Friday, May 30 at 9:00 a.m. During this time, please visit one of our other two Manhattan locations." As noted by MacRumors the 5th Avenue store has only been entirely closed twice in its history: the iPhone launch and the Leopard launch. Speculation holds that a television commercial will be filmed during this closure.
Apple's 5th Avenue store opened in 2006 with 20,000-square feet of retail space and the "Cube," a hollow $9 million 32-foot glass cube designed and paid for by Apple CEO Steve Jobs.
Filed under: Apple
Other story tags: Leopard, retail, store, NYC, Manhattan, flagship, closure
, 
, 7
, 
, 
, 
, 
, 
Top
subscribe to comments
for this article
Great maths there, MacNN!
"shutting down the store for six hours....: "Please note we will be temporarily closed Thursday, May 29 at 3:00 p.m. and will reopen Friday, May 30 at 9:00 a.m.""
To me that looks a lot more like 18 hours actually!
not open 24 hours
while the article does not make this clear, it's likely that the store regularly closes at 9pm, so the store is closed for six hours of its normal operating hours.
Not open 24hrs???
..."it's likely that the store regularly closes at 9pm..."
I'm not sure where this info came from. It is widely known that the 5th Avenue store in New York City never closes (although that is not true; it was closed for two hours last year, on 29 June, around 4PM, in preparation for the iPhone launch, and again at the end of October, also for two hours, for the Leopard launch).
This 18-hour closure is only the third time since opening (two years ago) that the store was actually closed for customers.
I must say, I have grown used to being able to walk into this store at 3 AM and buy a USB cable, an iPod or a Mac Pro... You should see the night time traffic in there! While it's not as busy as during the day, there are always some people at any given time of the day. There must be a reason why they call it 'the city that never sleeps', I suppose...
Re: not open
"Widely known" is relative. I'm sure it is widely known among Apple Store nuts around the world, as well as those who live in the area. But I'm sure it is more widely unknown that the store is open 24 hours.
If you look at the store's page now, it doesn't even mention opening/closing hours. Just that it will be closed today.
And you must be really desperate for a USB cable to (a) need one at 3am, and (b) buy it from any brick&mortar (or glass&steel) store. Talk about mark-up! (Although I guess New Yorkers are used to mark-up).
Re: not open
Oh, and of course it's packed at 3am. What else could there be to do in NYC at 3am?
ownership
And does anyone know of a reputable source that says Jobs actually paid for the cube?
store hours
Oh, and by the way, normally, the store web-page says "always open" under "Store hours". For some reason, when they inserted that text about the closure for tonight, they left out the part about 24/7 hours.
When you call their number, the automated system says something like:
"welcome to the Apple Store 5th Avenue. For store hours - that's easy; we're always open! For genius bar, press..." etc.