http://www.macnn.com/articles/08/05/26/new.belch.iphone.case/
Belch improves carbon iPhone case
updated 11:05 am EDT, Mon May 26, 2008
New Belch iPhone case
Following critique from the public, Belch says it has released a new version of its earlier carbon-fiber iPhone case. More fiber has been added to strengthen particular areas, and phones are inserted using a new top-loading method, which should make it simpler to both insert and remove them. Despite this the case is said to have been reduced in weight to 7g.
Belch has additionally inserted more neoprene for shock protection, and widened access to the docking port, the microphone and the speaker. Until midnight Monday (Eastern), the case is on a discount of $65 with free shipping; afterwards, it should return to its normal $80 pricetag.
Fresh-Faced Recruit
Joined: Aug 2001
ouch
Those people need a new marketing person. You DON'T issue a press release that talks down your product by saying "Following critique from the public". You say "Accommodating valuable feedback from its customers, Belch has now improved the already fantastic carbon iPhone case".Then again, they're called "Belch". Case closed.burp