Sony launches blue PSP Madden bundle

Sony today gave the PSP a seasonal update with the introduction of the Madden NFL 09 PSP Entertainment Pack. The special-run version of the handheld console gives the PSP a metallic blue tint and ships the system with enough to get the user started on the game: in addition to the new Madden sequel, the Sony bundle comes with a 1GB Memory Stick to save games and an UMD video disc of the NFL's In One Play. A coupon also comes in the box good for a download of the game Beats that can be sideloaded to the PSP from a host PC.

The Madden pack will ship on August 12th in sync with the stand-alone game launch and will be priced at $199; Sony estimates that the games and memory themselves would boost the price of a normal system to $260. Sony hasn't said how long it expects the bundle to last but notes that it's a limited edition that will eventually run dry.