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Microsoft pitches Zune-based ad service

updated 12:00 am EDT, Wed May 21, 2008

Microsoft Zune ad service

Microsoft on Thursday revealed its plans for an advertising network built into its Zune media players, offering advertisers a direct line to consumers through the device. Yahoo writes that the company demonstrated the concept using a phony Doritos mockup. In the example, a user could befriend a musician through the Zune social page on a Doritos' sponsored concert to view news and updates on the artist's profile.

Once added to the friends list, users could also email the profile to friends, as well as downloading selected tracks from the website for playback on the Zune. When the recipient receives the email through Microsoft's Hotmail service through their mobile phone, a brief ad will trigger, followed by a short game similar to Asteroids.

Provided the user does well at the game, they earn a coupon for a free bag of Doritos chips, with map directions to nearby stores that sell the chips.

While the program is currently in planning stages, requiring solid back-end infrastructure, Microsoft stresses that this isn't "something that is far in the future", that it is possible with current technology.

by MacNN Staff



  1. ZinkDifferent

    Joined: Dec 1969


    This is funny....

    ...and a beautiful demonstration of the fundamental differences between Microsoft's and Apple's way of thinking.

  1. rtbarry

    Joined: Dec 1969


    huge hit!

    with consumers!


    "We can't sell this f****** thing, let's put ad streams on it. People love that."

  1. bobolicious

    Joined: Dec 1969


    Will someone PLEASE... this McCompany and 'integrate' it or shut it down!

    Hey Steve are you yet up to the task? Pretty please!

  1. legacyb4

    Joined: Dec 1969


    who the feck

    wants ADS on their personal music player?

  1. ender

    Joined: Dec 1969



    Seriously, is anybody really surprised? This is Microsoft we are talking about here. Where Apple sees customers as human beings, MS sees only revenue streams to be exploited.

  1. chulitomio

    Joined: Dec 1969


    Apple sees customers...

    As a revenue stream, just like Microsoft, and just like each and every business out there. Apple is much better at the appearance of caring.If you don't believe it, get a job at an Apple Store. I guarantee if your I.Q. is higher than a frisbee, two days and your opinion will change.

  1. Rezzz

    Joined: Dec 1969


    Leave it to Monople$oft..

    Leave it to Monople$oft to always think of the consumer first.

    Great idea, monkeyboy! Now I see why you're the new CEO...

    Developers, developers, developers, developers, developers, developers, developers, developers, developers, developers, developers, developers, developers, developers...

  1. UberFu

    Joined: Dec 1969


    WTF MacNN ??

    Why are we geting news about a Microsoft Product on a Mac Based News Site?

    You idiots need to hop over to MacWorld_ Thos they aren't the greatest thing since sliced pizza - they don't shove articles about the Zune into their Mac Oriented News Site_

    Are you that hard up for attention?

  1. sgirard

    Joined: Dec 1969



    In old news, Microsoft redesigns the original iPod package. The best line: "We still need something expressively human." Check out the video on YouTube:

    Somehow this new Zune news is reminiscent...

  1. Flying Meat

    Joined: Dec 1969


    you know, I was just

    thinking the other day that I just don't have enough ads on my media player. Will I be able to intersperse the commercial content over the otherwise stupid fluff I've put on it?

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