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AAPL Stock: 502.21 ( + 4.54 )

AT&T resumes three-a-customer iPhone limit

updated 03:55 pm EDT, Fri May 16, 2008

AT&T resumes iPhone limit


AT&T is allegedly reversing its position on limiting iPhone sales to one per customer, and returning to the company's former three-per-customer rule after finding sufficient stock of the device to do so. InformationWeek writes that the announcement only comes after one day of restricted sales, but AT&T is supposedly restricting sales of the iPhone to credit and debit card purchases. AT&T would not comment on inventory levels of the device.

"Our No. 1 concern is to make sure that every customer who wants an iPhone gets one," an AT&T spokesman said. "We thought yesterday that the fairest way to do that was to limit customers to one iPhone. Then we realized that we have sufficient inventory to go back to our original policy."

Apple is currently in the midst of releasing iPhone 2.0 – a title incorporating a new 3G version of the device, with a brand new software developer's kit designed to allow third party applications.


by MacNN Staff

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Comments

  1. rytc

    Senior User

    Joined: Jan 2001

    +1

    AT&T

    Must have realised they want to get rid of the existing stock before being stuck with them when the latest and greatest v2.0 comes out....

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