Apple wins black pencils for iMac, iPhone designs
updated 04:55 pm EDT, Fri May 16, 2008
Apple wins black pencils
Apple's iPhone recently won two prestigious black pencil design awards at the D&AD Awards in the UK, bringing the company's total to six since first winning the award in 1999. According to The Guardian, this makes Apple the most successful participant in the awards ceremony's 45 year history, this time taking home recognition for the design of the iMac and iPhone. Apple was among five companies who won the black pencil, with 64 yellow pencils also being awarded across 30 categories.
The black pencils are regarded as being highly exclusive, since D&AD refused to issue the coveted award on six separate occasions, due to lack of a deserving product in the given timeframes.
