05/15/2008, 12:35am, EDT
Thursday, May 15th
Part II: Apple's success due to solid infrastructure
Apple has also become somewhat of a media darling in recent years, due to ground-moving industry news, and tantalizing customers by shutting the online store down during keynote speeches at Macworld and WWDC. This generates a great deal of excitement over the platform, and keeps Apple's image fresh.
Education has been one of Apple's shining points for a long time, which gives younger users a chance to be familiar with the computers, and warm up to them. This, coupled with the robust yet simple approach of Apple's products, allows users to grow into the platform, and feel more comfortable for doing so.
The iPhone represents a great deal of success for Apple as well, since it can deal with the technology and features, but leaves AT&T and other service providers to deal with billing, contractual obligations, and other inconveniences, leaving its reputation relatively untarnished.
Consistency, innovation, and overall product attractiveness also contribute heavily to Apple's image. Lead industrial designer Jonathan Ive designs almost every single thing that sees distribution in Apple's product portfolio, giving the well-designed peripherals and computers a connected feel to the rest of the company's line.
Filed under: iPod, iPhone, industry, Apple
Other story tags: retail
, 
, 4
, 
, 
, 
, 
, 
Top
subscribe to comments
for this article
Or...
Or maybe its the switch to Intel and the fact that they make compelling and superior tech (software and hardware). What do I know though, it's not like I switched in the past couple years and turned into a Mac addict... oh wait I did and did
about??
"providing the company an unprecedented about of quality control"
for the love of god, is it really too much to ask that you proofread your own stories?
mix, burn, rip
All my iTunes music is safely backed up on CD in un-DRMed format, and it plays fine on my non-Apple music player. Apple makes it so easy to "Mix, Burn, Rip"... why would anyone NOT take advantage of that to keep from being locked in?
Temp ban the grammar nazi
eldarkus, shut the hell up. I'm sick and tired of reading all of these grammar or spelling related comments.
On Topic:
Apple's Solid base in OS X has allowed it to come out with products like AppleTV and the iPhone/iTouch far more quickly than the competition and with fewer bugs because of that shared common OS X core.