Apple rated among top 'gay-friendly' companies
updated 09:25 am EDT, Thu May 15, 2008
Apple is 'gay-friendly'
Apple is considered to be one of the most gay-friendly brands on the market, according to a study conducted on behalf of ad agency Prime Access and media company PlanetOut. The survey polled 2,259 people aged 18 to 64, divided between 1,502 in the general public and 757 gays and lesbians; Apple ranked second in the survey, with 23 percent of the general population and 39 percent of the gay/lesbian group calling the company "strongly" gay-friendly.
Perception of a company as gay-friendly is said to be largely based on advertising, but also the influence of friends and the media. Apple's rating may in fact be influenced by its corporate policies, which made the company one of the first to extend employee benefits to gay and lesbian couples.
The Bravo Network took first place in the survey, likely as a result of shows with openly gay participants, such as Project Runway, Workout and Queer Eye for the Straight Guy. Other high-performing brands include Showtime, HBO, Absolut and Levi's.
Towards the bottom of the list, companies such as Samsung, Wal-Mart, Dunkin Donuts and Cracker Barrel had very little support from the survey group, in some cases receiving only a 3 percent "strong" rating from gay and lesbian participants. Cracker Barrel has long had a bad reputation in the LGBT community, since only in 2002 did it rescind a policy of discriminating against gay employees.
nice pic!
05/15, 09:33am reply
clever choice of the old rainbow logo...
climacs
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Mac vs. PC
05/15, 09:36am reply
Of course Macs are g** friendly. Using a PC is like anal s** without lube. Duh!
Guest
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ROTFL
05/15, 09:42am reply
Of course Macs are g** friendly. Using a PC is like prison anal s** without lube and your cellmate is Steve Ballmer.
fixed.
climacs
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Ugh
05/15, 09:44am reply
If there was ever anything that will bring out the trolls when it shows up on Digg and/or Slashdot...
phillymjs
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whereas
05/15, 09:45am (1 reply) reply
using a Mac is like a 3 way freakfest with Angelina Jolie and Jenna Jameson.
climacs
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It's a beautful thing
05/15, 10:41am (1 reply) reply
It's so wonderful that the company is nice to sexual perverts.
Mr. Strat
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Who cares...
05/15, 10:52am reply
what their sexual preferences are as long as they keep buying from Apple for computers or iPhones or iPods. Apple needs all the business it can get from whatever race, color or creed. It's not in Apple's best interest to limit it's customer base.
Constable Odo
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mr strat
05/15, 10:55am reply
and I thought rush limbaugh was the only rightwing a$$hole that used mac. Guess I was wrong.
Haroscarfel
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re: Haroscarfel
05/15, 10:59am reply
"and I thought rush limbaugh was the only rightwing a$$hole"
Nice.
Looked in a mirror lately?
mgpalma
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Cool
05/15, 11:07am reply
Style, taste, and reliability....yep, sounds like a g** friendly company to me. :-)
JuanGuapo
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