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Apple rated among top 'gay-friendly' companies

updated 09:25 am EDT, Thu May 15, 2008

Apple is 'gay-friendly'

Apple is considered to be one of the most gay-friendly brands on the market, according to a study conducted on behalf of ad agency Prime Access and media company PlanetOut. The survey polled 2,259 people aged 18 to 64, divided between 1,502 in the general public and 757 gays and lesbians; Apple ranked second in the survey, with 23 percent of the general population and 39 percent of the gay/lesbian group calling the company "strongly" gay-friendly.

Perception of a company as gay-friendly is said to be largely based on advertising, but also the influence of friends and the media. Apple's rating may in fact be influenced by its corporate policies, which made the company one of the first to extend employee benefits to gay and lesbian couples.

The Bravo Network took first place in the survey, likely as a result of shows with openly gay participants, such as Project Runway, Workout and Queer Eye for the Straight Guy. Other high-performing brands include Showtime, HBO, Absolut and Levi's.

Towards the bottom of the list, companies such as Samsung, Wal-Mart, Dunkin Donuts and Cracker Barrel had very little support from the survey group, in some cases receiving only a 3 percent "strong" rating from gay and lesbian participants. Cracker Barrel has long had a bad reputation in the LGBT community, since only in 2002 did it rescind a policy of discriminating against gay employees.

by MacNN Staff





  1. climacs

    Joined: Dec 1969


    nice pic!

    clever choice of the old rainbow logo...

  1. Guest

    Joined: Dec 1969


    Mac vs. PC

    Of course Macs are g** friendly. Using a PC is like anal s** without lube. Duh!

  1. climacs

    Joined: Dec 1969



    Of course Macs are g** friendly. Using a PC is like prison anal s** without lube and your cellmate is Steve Ballmer.


  1. phillymjs

    Joined: Dec 1969



    If there was ever anything that will bring out the trolls when it shows up on Digg and/or Slashdot...

  1. climacs

    Joined: Dec 1969



    using a Mac is like a 3 way freakfest with Angelina Jolie and Jenna Jameson.

    Comment buried. Show
  1. Mr. Strat

    Joined: Dec 1969


    It's a beautful thing

    It's so wonderful that the company is nice to sexual perverts.

  1. Constable Odo

    Joined: Dec 1969


    Who cares...

    what their sexual preferences are as long as they keep buying from Apple for computers or iPhones or iPods. Apple needs all the business it can get from whatever race, color or creed. It's not in Apple's best interest to limit it's customer base.

  1. Haroscarfel

    Joined: Dec 1969


    mr strat

    and I thought rush limbaugh was the only rightwing a$$hole that used mac. Guess I was wrong.

    Comment buried. Show
  1. mgpalma

    Joined: Dec 1969


    re: Haroscarfel

    "and I thought rush limbaugh was the only rightwing a$$hole"

    Looked in a mirror lately?

  1. JuanGuapo

    Joined: Dec 1969



    Style, taste, and reliability....yep, sounds like a g** friendly company to me. :-)

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