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Sprint targets iPhone in new Instinct ad

updated 03:45 pm EDT, Tue May 6, 2008

Sprint Instinct vs. iPhone

The iPhone is the target of a new Sprint commercial promoting Samsung's Instinct phone, due to ship in June. The ad pits the two devices in side-by-side competition, as each attempts to find a caller's location. Both are able to reach their end result in roughly the same amount of time, but the Instinct is able to deliver a more precise location, while the iPhone can only narrow positioning down to a few city blocks. The Instinct is also able to present a 3D view of its results.

The accuracy difference is attributable to the Instinct's use of assisted GPS technology, versus the iPhone's reliance on either router information or cellular triangulation. It is expected however that the next-generation iPhone will have a dedicated GPS receiver, allowing it to not only resolve an accurate location, but do so at a faster speed.

by MacNN Staff



  1. ViktorCode

    Joined: Dec 1969


    Samsung, meet Lenovo

    Welcome to the club of "me too" Apple competitors.

    How can we promote a handset which does nothing new? Ah, let's compare it to iPhone! After all Lenovo did the same with x300 and Air. Who care if there are tens of modern handsets with GPS as long as we can compare our Instinct against a hyped phone which doesn't have it (yet). Quantity over quality yaw!

  1. russellb

    Joined: Dec 1969


    Out of Date

    So their new phone is being advertised on an already out of date Iphone due to be replaced in a month with something that will knock this phone out of the water.

    If Apple do with the Iphone (which might be harder) what they did with Ipods, they will always be one step ahead of all the others.

  1. bojangles

    Joined: Dec 1969



    I’d rather have no cell phone at all than have to put up with c*** from Samsung. I’ve owned two Samsung items—a printer and a television—and I ended the pain right there.

    (Want more info? samsungsucks [at] jeffanna [dot] com)

  1. JohnFromBeyond

    Joined: Dec 1969


    try this test...

    Find your location. Show it in Google Maps with Satellite imagery. Read the front page of the main New York Times web site. Answer an incoming phone call. Pause to look up a date on the calendar. Switch back to the phone call. Hang up and add the last incoming phone call to an existing contact. Watch a movie. Listen to your music collection...

    Do all of this without cracking open your users manual.

    Oh, did I lose the Instinct user at "Find your location"?!?

  1. scottnichol

    Joined: Dec 1969


    yeah and...

    will the instinct sync my address book, email, and calendar from Mac OS X with a simple USB data cable that doesn't cost $50 extra? oh, and selections from my aperture library, iTunes library, and do it all through one easy, simple to use application? and better yet, allow me to sync my photos, music, and movies from one comptuer (my desktop) and contact, calendar, email from another computer (laptop)?

    doubt it. so, i'll stick with the phone that actually works with a mac the way i expect.

    and if you can't use the iPhone to get your location within a few blocks then look up at a street sign to figure out the rest, well, you probably should have been paying closer attention to where you were driving in the first place!

  1. Flying Meat

    Joined: Dec 1969


    call me paranoid, but

    "as each attempts to find a caller's location."

    So, I call someone, and they can find my location? How do I turn that off FOR - EVER?

  1. cblackmo

    Joined: Dec 1969



    Instinct? what kind of name is that for a phone? Is it a phone or a new age self-help book?

  1. MeandmyMac

    Joined: Dec 1969


    if there was...

    never an iPhone with a finger based touch screen icon user interface, there would never have been an Instinct! Before all you HTC defenders come out of the woodwork... I haven't forgotten that product, but really, were there lines around the block on the intro day of the HTC? Would it have made it to an SNL skit? When was the last time you saw an tv commercial touting the HTC? Thanks to the iPhone, how many other "iPhone" wannabees have been developed if only in imitation only??? So the phone manufacturers had the "talent" to offer then what they are offering now, they just never saw the need? HTC wouldn't have caused them to quake in their boots. It's the OS X on the iPhone baby that's got them scrambling and that is before the native app store has opened... Just wait for iPhone G3 with new iPhone Firmware Update and the App Store! Instinct will become Extinct! (lol)

  1. jimothy

    Joined: Dec 1969


    same time?

    "Both are able to reach their end result in roughly the same amount of time"

    Well, sure, because the iPhone user waits for the Samsung user to catch up before proceeding!

  1. michaelscott

    Joined: Dec 1969



    You know what I do with my iPhone when I want to find out the exact location of the person I am calling... I ask them!

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