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iTunes UK adds NBC/Universal, despite US boycott

updated 10:50 am EDT, Tue May 6, 2008

iTunes UK & NBC/Universal

The UK iTunes Store has added a variety of TV shows from NBC/Universal (iTunes link) in spite of their absence from iTunes in the US. Selection is currently limited, but incorporates seasons of Heroes, House, Eureka, Hercules: The Legendary Journeys and The Incredible Hulk. Unlike the standard iTunes pricing model, notably, which is consistent across all shows, active shows at the UK store (such as Heroes) are being priced at 1.89 per episode, while defunct ones have a separate rate of only 1.19.

NBC pulled its content from the American iTunes Store in December, following the expiry of a distribution contract. The studio wanted to experiment with varying pricing schemes, such as bundles or higher prices for single episodes, but was met with refusal by Apple. It has since launched a joint venture with Fox called Hulu, providing ad-funded streaming TV.

by MacNN Staff



  1. climacs

    Joined: Dec 1969


    ...and the walkback

    continues, Uni/NBC trying to find a graceful way to admit Hulu is a bomb, not tha bomb.

  1. Roger@MacNN

    Joined: Dec 1969



    Hulu seems reasonably popular to me, the major obstacle is that you can't watch it on a TV. Not easily or in proper resolutions, anyway.

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