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AAPL Stock: 97.67 ( + 0.64 )

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Steve Jobs makes TIME 100 list

updated 10:45 am EDT, Thu May 1, 2008

Steve Jobs in TIME 100

Apple CEO Steve Jobs has secured a place in 2008's TIME 100, a list of who various guest contributors to the magazine consider the most influential people in the world. Barbara Kiviat describes Jobs as "great at playing the countercultural icon," championing products like the Mac and the iPhone in face of needless industry standards; in reality he is a "canny CEO," Kiviat argues, who "knows how to sell product." It was Jobs and not Steve Wozniak who focused on marketing the original Apple computer, and Jobs' efforts have led to approximately $24 billion in annual sales, supporting 22,000 workers. Stock value is said to have risen by more than 70 percent in the last year.

Jobs' strategy is said to differ from rivals in ignoring overall marketshare, turning instead to whichever group of customers is most profitable, and selling them what they want -- something exemplified by devices like the MacBook Air. More controversial may be Jobs' personality, which Kiviat says has been described as "mercurial" and "egomaniacal," as well as micromanaging. Regardless, she concludes, Jobs has been raking in profit for Apple bosses.




by MacNN Staff

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  1. mprudhomme

    Joined: Dec 1969

    -1

    he's really a good guy...

    She says: More controversial may be Jobs' personality, which Kiviat says has been described as "mercurial" and "egomaniacal,"I say: I don't have to work or live with him... I just profit from what he's done to the stock. He can be whatever he wants in my book. Whatago Steve... be a maniac with a big ego...I approve... and if that ego gets any bigger (if possible) and the stock goes higher... so much the better.

  1. Haywire

    Joined: Dec 1969

    +2

    Not quite the right spin

    --Barbara Kiviat describes Jobs as "great at playing the countercultural icon," championing products like the Mac and the iPhone in face of needless industry standards; in reality he is a "canny CEO," Kiviat argues, who "knows how to sell product."-- Ah, yes and no. Yes, he does know how to sell. But he sells only stuff he personally likes and believes in. He is definitely not a shill - he takes direct part in the development of products and has a better feeling than most for what is right about a design. 'Counterculture' is not quite the right term to assign to Jobs. 'Counter-mediocracy' is more appropriate.

  1. climacs

    Joined: Dec 1969

    +5

    insanely brilliant

    there IS such a thing as a benevolent dictatorship, and Apple is a perfect example of that. Jobs has a vision and what's more, knows how to get it done. He sees the whole board UNLIKE Ballmer. If we were talking chess, Jobs plays in 3 dimensions like on Star Trek, his competitors play in 2 dimensions at best... and Ballmer/Microsoft play in one dimension.

  1. eddd

    Joined: Dec 1969

    +1

    ah yes

    it's interesting to see the way the last 30 years has played out... originally, innovation and engineering carved out a new market (Apple, IBM, Xerox, Sun, DEC, others like Atari). Then mass manufacturing and standardization brought hardware prices low, giving IBM the lead in market share.Then hardware became a commodity, and software was where the money was. A key to this was the standardization of the OS, which gave Microsoft a virtual monopoly.Then margins were sliced through online sales (Dell)and overseas manufacturing. The original innovators couldn't keep up, and DEC, SGI and eventually IBM bowed out of the race.There is now one innovator left. They are the same as they were 30 years ago, building devices that accommodate humans, not the other way around. Their designs incorporate both soft and hardware, and continue to lead the field, even though the global manufacturing environment makes this nearly impossible.Here's to you, Xerox!Okay, just kidding... but let's lay off the Jobs worship, eh? He definitely has clay feet (still waiting for that 3GHz G5), and the success of Apple is due to a lot of hard work by others, even from the beginning (trust me).That said, his singular vision of building cool things designed for humans appears to have trumped the margin-cutting efforts of Dell and appears to be gaining ground on the monopolistic manipulations of Microsoft (mmm).
    If nothing else, it's a great story that will be told for generations to come.

  1. eddd

    Joined: Dec 1969

    0

    geez...

    this site needs some work. Sorry, all - just trying to get paragraphs back into my post. Admin, clean-up on aisle nine!!!

  1. climacs

    Joined: Dec 1969

    0

    good points eddd

    I don't say that Jobs is perfect or that he does it all himself, but it's true that a company is influenced by its CEO. Apple knows how to recruit talent. As for the 3GHz G5, I think Jobs handled the faltering relationship with IBM/Moto/PPC quite well, transitioning to Intel which has of course turned out to be a brilliant move at the right time, and flawlessly executed as well.

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