AAPL Stock: 118.03 ( -0.85 )

Printed from

Piper: Apple to stick to consumers, expand tech

updated 11:50 am EDT, Thu May 1, 2008

Piper on Apple questions

Apple will remain fairly conservative in terms of who it targets in future, but should continue to expand on technological possibilities, says the analytical firm Piper Jaffray. In spite of the iPhone's forthcoming enterprise support, and some continued efforts at business outreach, Piper notes in a list of "unanswered questions" that Apple insists it is primarily a consumer-focused company, and will continue to focus on related products like the iMac and the iPod. Apple realizes that "every consumer is likely [a] PC user at work," according to Piper.

Instead it is believed that Apple will expand by pushing its technology in new directions, for instance by expanding on the concept of the iPod touch as a "mainstream Wi-Fi mobile platform," rather than just a media player. More iPods will gain Internet connections in the future, Piper argues, and the devices will eventually become portable computers, something hinted at by the creation of the iPhone/iPod touch SDK for third-party app development.

Multi-touch technology is likewise expected to continue its expansion away from handhelds into the computer realm, where it can currently be found on the Air and Pro MacBooks. While these systems use touch sensors underneath a regular trackpad, Piper believes the trackpads will eventually become backlit color screens, enabling still more advanced functions. Beyond this lies a MacBook with a full-sized touchscreen, but it is suggested that Apple is waiting for "fully matured" technology to arrive over the course of three to five years.

The Apple TV is meanwhile expected to remain a "hobby" for the company in the foreseeable future, even though the Take 2 revision has greatly increased its appeal. The major obstacle adoption is said to be the need for both a high-speed Internet connection and a widescreen TV, although Apple may yet upgrade the product, and should at least continue to expand the number of movie rentals available on the iTunes Store.

by MacNN Staff



  1. lkrupp

    Joined: Dec 1969



    The worst thing Apple could do, IMHO, would be to cow-tow to the "enterprise". Once you get a significant percentage of your income from the enterprise you become beholden to their demands. Innovation becomes secondary to the status quo. The "enterprise" loathes change and resists it with vigor. If Apple were a major player in business we'd probably still be using OS 9. Think how stifling to innovation it would be to have to support legacy code forever. Think about the abomination that is Windows.

  1. ClevelandAdv

    Joined: Dec 1969


    Apple TV

    The biggest complaint I have heard about Apple TV is that you cannot use it as a DVR. Also storage is an issue. Technically these issues are easy to address, but I am sure the 'Studios' are keeping Apple from making a DVR capable system.

  1. climacs

    Joined: Dec 1969



    not cow tow, which is, um, pulling along a bovine, I think. Not exactly what you meant... ;-)

    anyway, good points. If enterprise wants to get on board our bandwagon, fine. But that tail should not be allowed to wag our dog!

  1. testudo

    Joined: Dec 1969


    Re: apple tv

    The studios haven't been keeping DVR out of the Apple TV. Apple has been doing that. A DVR does them no good. For every show you record, you ain't buying from them. Why else do you think there's no DVD drive in the thing, either?

Login Here

Not a member of the MacNN forums? Register now for free.


Network Headlines

Follow us on Facebook


Most Popular


Recent Reviews

Ultimate Ears Megaboom Bluetooth Speaker

Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

Kinivo URBN Premium Bluetooth Headphones

We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

Jamstik+ MIDI Controller

For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


Most Commented