toggle

AAPL Stock: 130.28 ( -1.5 )

Printed from http://www.macnn.com

Apple: 1 million Final Cut licenses sold

updated 08:15 am EDT, Thu May 1, 2008

1m FCP licenses sold

Apple on Thursday said that it has no plans discontinue its popular Final Cut software for video editing and post-production, after rumors began circulating at NAB that the company had plans to sell the software. Moving to quash rumors, the company told TVB Europe that the Apple had sold its millionth Final Cut Pro license and that its new Final Cut Server software is the company's latest addition to the product family: "I can categorically state, on the record, that is not the case," said Richard Townhill, Apple's director of marketing for professional video applications. The report also cites research by SCRI noting that Apple took 49 percent of the US professional editing market in 2007, while Avid took just 22 percent.

Earlier this month, the company began shipping Final Cut Server, its software package for asset management and workflow control. The software, announced last year, automatically gathers media assets across a network to let editors work from a common pool of resources, including on Storage Area Networks (SANs). While intended for and working closely with Final Cut Studio, Mac and Windows clients let users search for content they can edit without having to depend on Apple's creative software.

The software was originally expected to ship last summer and delays drew questions about the company's commitment to the professional video segment. Responding to questions about delays on the software's introduction, Apple said that it focused on developing software that could work without the need for specific IT department support.

"The reason we took the extra time to develop it was because we wanted it to work without an IT department to support it," Townhill added. However, the publication notes that most environments would require integration with existing workflows, requiring some customization and development.




by MacNN Staff

toggle

Comments

Login Here

Not a member of the MacNN forums? Register now for free.

toggle

Network Headlines

Follow us on Facebook

toggle

Most Popular

Advertisement

Recent Reviews

Notti smart lamp from Witti

Perhaps you've already seen our review of the Dotti LED display from Witti Design. Meet Notti, Dotti's "sibling". Notti is a softb ...

Seagate Personal Cloud (2-Bay)

When it comes to backing up files, many users are now looking to the myriad of cloud storage solutions available. There is no doubt th ...

Leitz Icon Label Printer

When you say the words "label printer" to people, they either just really don't care, or they get incredibly excited. This is one o ...

toggle

Most Commented