Apple's Web traffic grows 13 percent

According to new data from Nielsen Online, Web traffic to the Apple Inc's sites collectivly grew 13 percent year over year in the first quarter of 2008, from a three-month average monthly unique audience of 42.9 million to 48.4 million. Total minutes spent on the site grew 12 percent year over year, from 9.4 billion in Q1 2007 to 10.5 billion in Q1 2008, while total purchases at The Apple Store grew 32 percent month over month, from 322,000 purchases in January 2008 to 424,000 purchases in February 2008. iTunes, Apple Store and QuickTime were the top three fastest growing Apple Computer Web channels year over year in Q1 2008

Meanwhile, Nielsen Mobile reports iTunes had 2.9 million unique visitors per month over mobile phones in Q4 2007. iTunes users averaged 9.0 visits at 10 minutes per visit in December. Much of that traffic comes from iPhones, which accounted for 0.5 percent of the embedded US handset market in Q4 2007.

Filed under: Apple
Other story tags: iTunes, store, Apple Stores, web, QuickTime, Nielsen, Web traffic